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In the last decade, Playtech managed to establish a strong position in the online gambling market and attain status as one of the biggest and most successful software developers in the world. This is hardly surprising if one considers the company’s focus on unparalleled quality, gaming diversity, functionality, and great customer service.

All of these qualities have become somewhat of a trademark of Playtech’s. But the true secret of the company’s success lies in its innovative approach towards gaming. Playtech has developed a cross-platform to unify all of its products and make them easy to integrate across casino operators’ online and mobile websites and applications.

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Playtech’s IMS Platform

The IMS platform is precisely what sets Playtech apart from its competitors. In most general terms, the IMS, short for Information Management Solution, is a set of different tools that allow web-based casinos to manage every aspect of their websites.

This is an open platform and as such, it makes it possible for casinos to plug-in different games and tools. Thus, each web-based casino is able to pick between hundreds of Playtech games, choose which ones to incorporate into its portfolio, and pass on the rest. But the IMS is handy to players as well. Thanks to this cross-platform, players are not required to use different credentials when they log into their accounts from different devices like their smartphones or tablets, for instance.

While the IMS allows for maximum customization of the casinos’ websites, it also allows for greater control as gambling operators are able to track their players’ entire history from the moment of registration to their transactions, live chat history, games’ results, etc. All this information is automatically stored within the IMS for indefinite periods of time and is at the casinos’ disposal whenever it’s needed.

Yet another advantage of the IMS results from its flexibility as it can be easily adapted so as to comply with the individual requirements of different regulatory bodies. Thus, players are able to self-exclude and set different deposit or session limits for themselves, which as you can guess, helps them to better control their gaming. The IMS is especially handy when a given gaming operator wishes to personalize its offerings and to target different types of players, accordingly.

The Downloadable Client vs Instant Play

In most cases, casinos running on Playtech software provide players with two options. The first is to download the software developer’s casino client and install it on one’s desktop device.

The best part of all is that players are not required to be experts in order to successfully complete the installation; the download literally seconds to complete, while the installation process is beyond simplified. Moreover, the client works seamlessly on widespread operating systems like Windows (older editions included) and Mac.

The downloadable client comes with a number of advantages. In most cases, the client features a greater number of games. Then again, the software enables players to receive notifications on their desktop with the latest hot promotional offers of the casino they have registered with. Also, there is built-in support in case assistance is required.

Instant play is an alternative for players who cannot spare disk space on their desktop computers. Such players can skip the software installation and load games directly in their browsers. This allows for greater flexibility as players can access their accounts and play from different devices, desktop or mobile. However, they must keep in mind most web-based casinos running on Playtech software feature a smaller number of instant-play games in comparison with what the client has to offer.

So if great diversity is your main priority, it would be best to download the client. Either way, players are guaranteed to enjoy a seamless, secure gaming session.

Key Features of Playtech’s Software

Playtech specializes in all sorts of games, ranging from traditional classics like blackjack, roulette, craps, baccarat, and poker to bingo and video poker.

The company is highly regarded for its slots collection. These come in a wide variety and range from classic three-reels to more advanced varieties with multiple paylines and various handy features like wild and scatter symbols and bonus rounds.

Although titles like Gold Rally, Mr. Cashback, and Beach Life enjoy great popularity, it is the branded slots, developed by the company that receives the highest praises. Some of those, like Gladiator, are based on popular TV series, others have been inspired by all-time favorite Marvel comic series the likes of The Incredible Hulk and X-Men.

Of course, the software developer has produced various classic table games as well. There are multiple blackjack, roulette, and poker variations, as well as baccarat and the dice game craps. Playtech provides players with the opportunity to enjoy a nice range of Live Dealer games in real time. The Live Dealer platform created by the company, combines HD-quality broadcasting, high-speed streaming, and high up-times. In addition to the traditional table games variations, Playtech’s Live Dealer platform features some more innovative titles such as Double Screen Roulette and Unlimited Blackjack.

Playtech’s iPoker is one of the world’s biggest poker networks and home to a massive player community. The poker client is part of the IMS and as such, allows for customizing the games on offer so that they suit the individual players’ preferences and comply with local regulatory bodies’ requirements. The poker client features a total of 9 game types with flexible table limits including the fastest poker variant in the world, frequently referred to as the “Speed Hold ’em”.

Playtech acquired Virtue Fusion in 2010, to create the most successful bingo network in the world. The bingo client features a massive selection of high-quality variants of the game. Much like other Playtech offerings, the bingo client is tailor-made and allows operators to customize it so as to fit their individual requirements. Thus, they are able to implement different bonus offers and prizes to reach a wider spectrum of players.

The bingo network is also home to more than 600 slot games, in addition to over 300 side-games and scratchcards.

The software developer, along with its subsidiary Geneity, has introduced its own sports betting platform, which functions seamlessly across all types of channels – mobile, web, and telebetting. This platform, too, is well integrated within Playtech’s IMS and allows for further customization.

One key feature of Playtech’s offerings, be it poker, bingo, casino, or live dealer, is the built-in customer support, which is available around the clock. Other promising features of the company’s software include transaction history and a customizable rewards program, allowing web-based casino operators to tailor their bonuses, loyalty programs and other promotional offers in accordance with their own preferences. Playtech has also implemented the Comp Points feature into its platform.

Security and fairness should be the least of your concerns when playing at a Playtech casino. The developer has been granted a Certificate of Random Number Generator Evaluation which is a guarantee of the randomness of the games’ results. In addition, the company’s software is tested on a monthly basis and the results of these reports are published on Playtech casinos’ websites.

When it comes to graphics design, Playtech games are tough to match. Originality seems to be the main priority here as each Playtech game is truly unique. Visuals are polished and exceptionally crisp, audio effects are authentic and immersive, while there is also the option to adjust the sounds and turn off the dealer’s voice and the background music.

Moreover, the interface of each game is so well organized and user-friendly that even those new to gaming will easily find their way around. All of this makes for a smooth, hassle-free, and enticing gaming session that players are to remember for years to come.

Conclusion

Playtech is a name associated with innovation and cutting-edge technologies. The gaming provider’s software comes with a number of great features and includes a vast range of unique games, all of which are part of its advanced IMS platform. The entire suite of games is designed with the players’ needs in mind, allowing them to enjoy a memorable gaming session across all types of devices with the same log-in credentials.

The platform also enables casino operators to manage their players’ entire lifecycles and customize their offerings to lend them a bespoke feel in order to reach a broader player-base.