Malta-based online gaming operator Live Lounge Ltd. announced that it has partnered with Canada-headquartered iGaming technology and digital marketing firm Income Access for the launch of an affiliate program for its two live casino brands – Live Lounge and Sir Jackpot. The new affiliate program had Income Access’ affiliate management software integrated into it and will be supported by its partner’s well-known Ad Serving tool.
Live Lounge is licensed and regulated by the Malta Gaming Authority. The operator’s live casino brands are the first ones to have been specially created to cater to the needs and demands of Scandinavian gambling customers.
With live casino being among the fastest growing segments among Nordic players, the Live Lounge brand has been providing them with a wide variety of such gaming options by leading providers, with Evolution Gaming, Quickspin, and NetEnt being among these. Apart from live casino offering, Live Lounge players are also able to play a comprehensive array of slots and traditional table games, including European and American roulette as well as various blackjack and baccarat variants.
As mentioned above Live Lounge Ltd. operates yet another live casino brand in the region – Sir Jackpot. The online casino offers live versions of some of the world’s most popular table games as well as slots, video poker, and table games.
The newly launched Live Lounge affiliate program will be managed by in-house team of affiliate managers. With the company partnering with Income Access, its employees will be able to take advantage of the latter’s award-winning Ad Serving tool.
Commenting on the latest announcement, Live Lounge CEO Simon Högberg said that choosing Income Access’ efficient affiliate management platform will help them “solidify [their] leadership”
Income Access Founder and CEO Nicky Senyard commented that they are particularly excited to be adding Live Lounge to their network of partners and to assist the operator in managing its new affiliate program. With Live Lounge being focused on providing live casino offering to Scandinavian markets, the company is in a good position to acquire a considerable number of players from the region, the executive added. She further noted that they are looking forward to support the company’s growth in an important and fast-growing market.
