Provider of solutions for the online and retail sports betting industry SIS announced today that it has penned a virtuals content distribution agreement with leading gambling operator Ladbrokes. Under the recently signed deal, SIS would provide the betting and gaming operator with its on-demand racing games, thus increasing considerably the reach of its newly introduced Infinite Games offering.
It is also important to note that Ladbrokes bettors will now be offered six times more betting opportunities than what traditional virtuals schedules provide gambling customers with. Under the deal, second generation SIS Infinite Games offering is to go live with the major gambling operator. Customers will be able to bet on the full range of games offered by the supplier, with those including greyhounds, horse racing, motor racing, and motorbikes.
SIS launched its second generation of SIS Infinite Games in April 2016. For the very first time ever, the recently introduced offering gives players the chance to choose among three camera views, with those being a ride-on view, a TV broadcast view, and an overhead drone view. Thus, gambling customers can be put at the heart of the whole action.
The full-screen mode is yet another important feature added. It has been introduced so as to make it easier for bettors to view the on-demand racing gaming options more clearly.
Commenting on Ladbrokes becoming the latest operator to have opted for SIS products, Marc Thomas, Head of Product at the gaming supplier, said that the SIS Infinite Games offering is aimed at presenting a new role for the virtual gaming content in the online gambling market through the provision of an excellent cross-sell product between a sportsbook and casino.
Mr. Thomas further noted that they are really excited to be partnering with Ladbrokes and offer their gambling customers yet another reason to stick to the operator’s website “throughout a busy summer of sport.”
Of SIS Infinite Games, the official further noted that they have already proved to be quite popular among players of other operators and that they are happy to have their offering extending its reach even further with Ladbrokes.
