Gambling operator BetVictor has signed a three-year agreement with Liverpool FC to become the latter’s Training Kit Partner and Global Online Betting Partner.
Under the terms of the deal, BetVictor would provide the club’s large fan base with unique offers. In addition, the gambling operator specializing in the provision of online sports betting options will receive extensive brand visibility across Anfield and Liverpool FC’s press conference backdrop. The BetVictor brand will also appear on the football club’s coaching and training kit.
The three-year deal will see the gambling operator significantly boost its international visibility given Liverpool FC’s global popularity, rich tradition, and the general appeal of England’s Premier League.
Commenting on the announcement, BetVictor CEO Andreas Meinrad said that they are truly delighted by the opportunity to partner with Liverpool FC as it is one of the “most instantly recognisable” clubs in the world and has a long success history of doing things the way they should be done.
Mr. Meinrad further noted that they are looking forward to being able to work with the club and to engage their fan base. The executive also pointed out that the three-year partnership agreement will assist the company in implementing its ambitious growth plans.
Billy Hogan, Chief Commercial Officer at Liverpool, said that they are extremely happy to be welcoming the gambling operator to Liverpool FC’s huge family as the club’s principal partner. The official added that they are looking forward to working together with the ambitious sports betting brand as it is one with “great bookmaking heritage” and will certainly provide Liverpool FC fans from around the world with exciting offers and content as part of the three-year partnership agreement.
Early in June, BetVictor announced yet another improvement to its betting experience. The online gambling operator launched its own in-house in-play offering, thus making it possible for bettors to navigate between various sports and markets and to build bets more easily. The offering was introduced across all channels.
Eoin Ryan, Head of Sportsbook Product at BetVictor, commented that it was their main goal to provide gambling customers with “simple and more efficient betting experience.” The official also expressed hopes that the new in-play offering would prove to be successful with the improved experience it offers to bettors.
