London-based provider of content for the international gambling industry iSoftBet has continued its streak of recent major partnerships. Australian manufacturer and supplier of gaming solutions Ainsworth Game Technology has become the UK-provider’s latest content distribution partner.
Under the terms of the two companies’ agreement, iSoftBet will see its Game Aggregation Platform (GAP) expanded with gaming content by Ainsworth. Generally speaking, GAP currently offers games in both HTML5 and Flash formats by 20 leading international gaming developers. Ainsworth content will, too, be offered in the aforementioned two formats.
Having iSoftBet as content distribution partner has become an important milestone for the Australian company as it is looking to expand its footprint across European gambling markets, Jason Lim, General Manager of Online Operations, commented.
Mr. Lim further noted that Ainsworth is excited to now have its popular land-based slot titles distributed to iSoftBet clients and is looking forward to extending its online gambling presence with its latest innovative offering.
Commenting on the announcement, iSoftBet Head of Business Development Michael Probert said that they have been looking to grow their catalog of products offered through the addition of high quality content and that their partnership with Ainsworth is yet another indication of their commitment. Being among the top providers of gambling-related solutions, they are delighted to be partnering with Ainsworth, Mr. Probert added.
iSoftBet has also recently signed a content distribution deal with B2B provider of online casino titles Pragmatic Play. Under the terms of their agreement, the London-based company was to provide its new client with a selection of its most popular gaming titles.
iSoftBet has become among the online gambling providers to have received a license from the Romanian gambling regulator to distribute its content to operators admitted to the country’s recently regulated online gambling market.
The London-based company has entered yet another Eastern European market that has recently adjusted its gambling regulations to the growing demand for divers online and land-based gaming content. Under an agreement with land-based and digital gambling operator Las Vegas Casino Diamond, games by iSoftBet and its partners will become available to Hungarian gambling customers.
