Online gambling operator 888 Holdings today announced that it has launched a localized gaming website for the Romanian gambling market. The 888.ro website unifies the company’s 888casino, 888sport, and 888poker brands so as for local customers to be able to access all three of them from a single account.
The gambling company said in a statement from earlier today that its latest software and product features have been deployed in the creation of the .ro gambling website and that it will be fully localized. Thus, Romanian players will have the chance to access 888 games in their own language and to use local currency. To celebrate the recent launch, the 888 website will be offering gambling customers different attractive promotions.
The 888casino, 888poker, and 888sport brands have already gone live in the country and interested Romania-based customers are now able to register and play for real money.
Commenting on the latest launch, 888 Holdings CEO Itai Frieberger said that it is their main goal now to promote the .ro website to local players as a global brand but with “a unique, local flavor.” The executive further noted that 888 Holdings being among the leading online gambling operators for almost two decades and its flagship brands 888casino, 888poker, and 888sport being present in major regulated markets, with the UK, Spain, and Denmark being only few of those, its online offering has been a preferred destination in these jurisdictions for quite some time now.
The gambling operator will be focusing its efforts on establishing all three brands in the newly regulated Romanian iGaming market. Over the past several months, the local gambling regulator – Oficiul National pentru Jocuri de Noroc, has granted licenses to a number of international operators and iGaming suppliers, with 888 Holdings indisputably being one of the leading brands to enter the local market.
The online gambling operator has been providing its services in over 150 countries and 19 different languages as part of its strategy to allow its players to play the games that best suit their personal preferences in their own languages through market leading interactivity and functionality.
