Developer and provider of Virtual Sports, mobile gaming content, and service-based gaming options for video lottery Inspired Gaming announced that it has signed a partnership with former professional basketball player Shaquille O’Neal, under which the latter would become the face of the company’s new Rush Basketball Virtual Sports product group.
The basketball-focused products are expected to be rolled out in 2017 and will be available to Inspired’s global network of clients.
The gambling provider further revealed that a number of products will be developed under the Rush Basketball brand, with all of them featuring O’Neal. The gambling options will be intended for land-based venues, including casinos, sports betting and lottery outlets, as well as for gambling websites.
Inspired will provide more details about the Rush Basketball product group at the Global Gaming Expo (G2E), slated to take place on September 27-29 in Las Vegas. In addition, O’Neal will be at the company’s G2E booth on September 27 to celebrate the new partnership.
Commenting on the latest announcement, Inspired Gaming CCO Digital Games Steve Rogers said that the Rush Basketball product group possesses everything needed to establish itself as a market leader, especially given the fact that they have deployed the latest technology and filming techniques in the creation process. The official further noted that they are delighted to announce O’Neal as the face of the new Rush Gaming offering and that they will certainly make sure to provide players with the best possible Virtual Sports experience.
With the recent launch of Inspired’s Virtual Sports offering in land-based casinos in North America and the upcoming launch of the products in the New Jersey online gambling market, the internationally recognized provider said that it expects that the Rush Basketball content will become an excellent addition to its existing products. And the brand partnership with a former basketball player who enjoys such a wide popularity combined with Inspired’s Virtual Sports expertize is believed to be a winning formula, Mr. Rogers added.
O’Neal is one of three players in history to win the NBA Most Valuable Player, the All-Star Game Most Valuable Player, and the Finals Most Valuable Player awards in the same year. Earlier this year, he was inducted into the Naismith Memorial Basketball Hall of Fame.
