Malta-based gambling operator Hero Gaming today announced that provider of sports betting solutions for the international gambling industry SBTech has been selected as a software supplier for the company’s new Betser gamified sports betting brand.
With expected October launch, the Betser sportsbook has been inspired by the hugely successful fantasy football offering, the private betting leagues that have gained quite a lot of popularity over the past several years, and social betting. Hero Gaming has adopted principles used in the provision of the above-mentioned options to create unified betting experience for its gambling customers. Players will be able to collect points based on the bets they place, to complete their own challenges and to compete against fellow bettors.
Points earned can be exchanged for free bets. Players’ betting styles will be recognized by means of the Balls and Brains awards program. They will receive points for both low-risk (brainy) and high-risk (ballsy) bets. The Betser League, a separate program within the sports betting brand, will make it possible for bettors to compete against each other and to move up in a number of divisions in a socially-formatted leaderboard.
Commenting on the upcoming launch of their sportsbook, Magnus Alebo, CEO of Hero Gaming, said that it is their main goal to once again push the boundaries of the gambling industry just as they had done with their Casino Heroes brand. Mr. Alebo further noted that the Betser sports betting brand will offer players much more diverse betting experience and will reward their courage and skills by making it possible for them to compete and interact with each other at the same time.
Of their partnership with SBTech, the executive noted that given the software provider’s knowledge and professionalism, it was not difficult for it to turn Hero Gaming’s vision of how its sportsbook should look into an enjoyable product.
SBTech CEO Richard Carter added that working with companies that want to push the industry’s boundaries is at the heart of their mission. The official pointed out that they are happy to have been selected to supply the gambling operator with the software needed to launch Betser, a brand that would define “the emerging reality of gamified online betting.”
