Eurobet Italia Srl, sports betting subsidiary of major gambling operator Gala Coral, today announced a new agreement aimed at diversifying its product offering and experience offered to gambling customers. Under its deal with leading sports media content provider Perform Group, the company will integrate its new partner’s live streaming product within 200 sports betting outlets across Italy.
Taking advantage of Perform’s offering, Eurobet Italia will be allowed access to 16,500 video matches, with those covering some of the world’s leading football leagues, WTA Premier and La Liga included, as well as to more than a hundred thousand match visualizations per year.
Apart from football, the gambling operator will also be provided with coverage on basketball, tennis, cricket, ice hockey, and others. Broadcasting will be available in a number of languages.
Gambling customers at Eurobet Italia’s betting shops will be able to watch some of the world’s most popular competitions and to bet live on those, thanks to the recently sealed partnership. Here it is also important to note that there will be events that in most cases are not covered on television, which makes the deal particularly valuable to Eurobet Italia.
Commenting on the announcement, Carlo di Maio, Sportsbook Director at Eurobet Italia, said that they are really thrilled with the partnership and the opportunity to upgrade their retail offering with Perform’s “comprehensive package,” thus providing gambling customers with comprehensive new options.
As mentioned above, Eurobet Italia operates as subsidiary of major UK-based gambling operator Gala Coral. Based in Rome, the latter’s Italian subsidiary was established in 2006. Since then, the company has been managing sports betting outlets around the country as well as a gambling website.
Recently, Eurobet Italia strengthened its online casino offering by partnering major supplier of digital gaming options NYX Gaming. Via the latter’s Game360 platform, the gambling operator went live with a comprehensive selection of more than 300 casino games, with those being developed by both NYX Gaming and its partner network of third-party iGaming content developers. The partnership saw Eurobet Italia further diversify its offering and helped NYX Gaming further establish itself on Italy’s regulated iGaming market.
