The leading provider of video lottery, virtual sports and mobile games Inspired Gaming has entered into yet another strategic partnership. It has signed a deal with Ladbrokes and customers will be able to take advantage of premium mobile content via Inspired’s Virgo RGS™.
The unique Virgo RGS™ technology enabled Ladbrokes to deploy the mobile content developed by Inspired. Once the deal is finalized, players will gain access to some of the most popular titles including Centurion, the Rise of Anubus, the Guardians, etc.
In addition, Ladbrokes’ customers will have access to the Virtuals on Demand products. The Rush Football Live was the first product of the Virtual Sports on Demands series to be rolled out and it was a great success.
As for the Virgo RGS™ technology, it is licensed and a number of leading online operators use it. William Hill, Gala Coral, Paddy Power, OpenBet and bet365 are among the suppliers that have already deployed the leading HTML5 content offering.
Lucy Buckley, Managing Director Mobile at Inspired, commented on the latest partnership and said she was excited to announce that Ladbrokes will have its product offering diversified and the new addition to its extensive portfolio would be top-notch content from Inspired. She remained hopeful that the games, developed in accordance with the latest standards, will meet the high demands of Ladbrokes’ customers. In conclusion, she said that the Virgo RGS™ was designed to be easy to integrate and remained positive that the benefits it brings will become evident in a short time.
The Head of Product and Commercial at Ladbrokes, Richard Poole, also commented on the Ladbrokes-Inspired partnership. He said that this was not the first occasion when Ladbrokes works together with Inspired and reminded about the Virtual Sports market.
Back in 2015, Ladbrokes announced that it has deployed the Virtual Sports on mobile. Back then, the company had a considerable revenue jump brought about by the integration of Inspired’s Virtual Horses and Greyhounds.
As for the HTML5 games, he said Ladbrokes is always open to innovations and he was glad that customers would be able to enjoy new additions. He added that the RGS offered an effective deployment solution which corresponded with the Ladbrokes’ strategy to provide players with top quality games on regular intervals. In conclusion, Mr. Poole said he was impatient to provide Ladbrokes’ clients with an enhanced gambling experience and new exciting game titles.
