Gibraltar-based provider of online gaming solutions BetVictor announced it was going to continue working in collaboration with Timeform. As a result, customers will be provided with data and analysis on horse racing events in South Africa.
The extended partnership agreement made BetVictor the first operator to offer its customers data and selections for South African racing events across all channels. This is the latest enhancement to the South African horse racing events it already broadcasts.
The addition to the existing streaming product will provide BetVictor’s clients with new insights regarding the South African racing industry. It is considered a logical step following the launch of BetFinder several months ago. Once again, the main emphasis is put on keeping the betting process as simplified as possible.
Eoin Ryan, the Head of Sportsbook at BetVictor, commented on the extended partnership agreement and said he was glad that BetVictor became the first operator to launch analysis and data within the South African race cards by courtesy of Timeform. The integration of the new Timeform API means the relationship between the two companies would become even more stable and BetVictor is enabled to continue improving the racing product offering.
The Business Development Manager of Timeform, Mark Fellows also commented on the extended partnership and said he was delighted by the opportunity to continue working with BetVictor. He remained hopeful that this would be a long-term partnership and BetVictor customers will take advantage of the improved offering.
He did not miss to mention that Timeform South African data is known for providing comprehensive analysis in the UK market. He also added that the main objective of Timeform was to provide bet-inducing, independent and most of all, reliable analysis.
As far as the other strategic partnerships of BetVictor are concerned, it signed a three-year agreement with Liverpool FC and became its Global Online Betting Partner. The joint venture enabled BetVictor to receive extensive brand recognition and offer Liverpool’s fan base with some attractive promotions.
The other partnership worthy of mentioning is the three-year agreement between BetVictor and the British Horseracing Authority. Under the terms of the agreement, BetVictor will make voluntary contributions to the UK racing industry. The amount will be determined by the generated profits from sports betting in the UK. In exchange, the operator gets the chance to ink commercial agreements with the other participating racecourses.
