Canada-listed supplier of end-to-end solutions for the iGaming industry NYX Gaming Group announced that it has sealed a partnership deal with Endemol Shine Gaming, the game development arm of Endemol Shine UK. The agreement allows for Endemol Shine Gaming content to go live on NYX Gaming’s Open Gaming System.
The first game to be released with the OGS platform will be Oliver Twist, a five-reel online slot featuring a Dickensian London setting and representing the atmosphere of Charles Dickens’ novel in an innovative way. The title is set to be rolled out in November and it is believed that it will attract quite a lot of attention among gambling customers.
Oliver Twist will be available exclusively on the OGS platform and will be offered to international B2B clients that have opted for NYX Gaming’s solution. The game has been described as one that will match ideally NYX Gaming’s proprietary content featured on the gaming platform, with titles including Doubleplay Superbet, Foxin’ Wins, and Jackpot Jester 50,000 among others.
Of the latest deal executed, NYX Gaming Commercial Director David Johnson said that they are happy to have a notable partner such as Endemol Shine Gaming by their side and that they are looking forward to their collaboration to bring widely recognized brands to the online gaming market.
Endemol Shine Gaming Managing Director Owain Walbyoff expressed hopes that there will be more such deals that will allow for his company’s branded content to go live with NYX Gaming’s international clients.
As mentioned above, Endemol Shine Gaming is a subsidiary of the larger Endemol Shine UK. NYX Gaming’s new partner specializes in the licensure and monetization of Endemol Shine and third-party brands in the gaming space. This has not been the first time that Endemol Shine Gaming has partnered with a major gambling company. Prior to that, it had worked with leading gambling operators, with Ladbrokes, Paddy Power, Betfair, William Hill, and Sky Betting and Gaming being few of those.
Endemol Shine UK has brought to the UK and global television audience a wide range of hits, including Big Brother, Broadchurch, Peaky Blinders, The Fall, and many more. It is part of Endemol Shine Group, known to be one of the world’s largest independent production companies.
