Supplier of online instant games Instant Win Gaming (IWG) will be delivering its content to Mecca, The Rank Group’s UK-facing bingo division, under an agreement the two parties have signed recently.
The deal will see Mecca go live with its new partner’s suite of instant win games in the weeks to come. The original launch will include ten titles, with Cashbuster and Slingo being two of those. All games will be delivered to the gambling operator through IWG’s remote game server.
IWG has been providing international clients with its products since its inception 15 years ago. The company has developed more than a hundred instant games, with those featuring diverse themes, styles, payout and prize structures, and mechanics. IWG’s content may be localized for any jurisdiction in a quick and effortless manner. It is also important to note that its content is available in HTML5 and flash and across desktop and mobile devices. The supplier is headquartered in London and is licensed and regulated by the UK Gambling Commission.
Although it started its business as a supplier to international lotteries, IWG now services a number of gambling operators and platforms within the wider iGaming industry.
Commenting on the latest agreement, IWG CEO Rhydian Fisher pointed out that given instant win games’ success and mobile’s establishment as a dominant channel, now is the right time for their content to be brought to the commercial sector and that they are thrilled to be doing this with Mecca. According to the official, their new partner is well-positioned in terms of players and industry experience and that they all hope their collaboration will prove to be a successful one.
Rank Group Director of Digital & Cross Channel Colin Cole-Johnson added that IWG’s instant win games are more “immersive and engaging” than other products of that type and that partnering with the supplier is an exciting development for Mecca players.
As mentioned above, Mecca is the gambling group’s UK-based bingo brand. The division runs bingo clubs across the UK and provides its online players with a wide variety of bingo and slot games. Going live with instant win games represents the creation of a new vertical within the brand’s online business.
