Online gambling operators Betsoft and Slotegrator announced plans on hosting a conjoined webinar to discuss different strategies for boosting casino profitability. The webinar will take place on December 9 and is set to start at 3 pm Moscow time. The event will be hosted by Denis Dzubenko, Slotegrator’s Brand Manager, Anna Mackney, Sales Manager in BetSoft and Mark Mckeown who is Betsoft’s Business Development Director.
The discussions will be primarily focused on incorporating various promotional tools and special offers and how they can be used to attract the interest of gamblers. The three hosts will provide examples of Betsoft’s most successful advertising tools in the past, address some of the failed promotional incentives and explain the reasons why they have misfired. The hosts will also compare special offers for the Asian, European and CIS markets.
Slotegrator’s Brand Manager Dzubenko cites no deposit bonuses as one of the most effective promotional incentives an online casino can incorporate into its marketing strategy. According to Dzubenko, this type of casino bonus provides players with the opportunity to test the games without having to risk any of their own funds, not to mention they can win actual money when using the free casino chips.
Dzubenko explains no deposit bonuses enable gamblers, especially less experienced ones, to get a taste of what playing in a real casino feels like and explore the features of various casino games without committing with any financial investments. Slotegrator’s Brand Manager emphasizes the importance for online casinos to “win back” the wager in this type of free promotions. This subject will also be commented on during the webinar.
Dzubenko, Mackney and Mckeown will focus on explaining the importance of operators incorporating viral marketing strategies in their promotional incentives. Both aspiring and experienced casino operators can benefit from the webinar. Those, who wish to partake in the online discussions, can register free of charge at Slotegrator’s website.
Slotegrator and Betsoft Gaming have been long-standing partners. In fact, Slotegrator just announced it has integrated Betsoft into its API protocol (uniform communication protocol). Cross-functional API documentation is widely used in uniform communication protocols and allows for synchronization of software provided by different gaming developers at the same time.
This approach is said to reduce temporary expenses and grants players access to the full package of games, courtesy of different providers. Amatic Industries, one of Slotegrator’s partners, was successfully integrated into the uniform API protocol in October.
