Spanish gambling brand Luckia has selected SBTech as its preferred sports betting provider, the two companies announced on Wednesday. Luckia is one of the leading gambling operators in Spain and is looking to further increase its share in the local market by adding SBTech’s products.
Opting for the supplier’s Platform, the gambling company will be able to leverage its knowledge of its domestic market and to provide customers with a wide variety of odds, customizable sports betting content, personalized promotions, etc. As for the operator itself, it will be able to benefit from the partnership by receiving access to risk management and other performance boosting tools.
Luckia has further enhanced its product offering by taking advantage of SBTech’s full Sports Betting Solution, the Wednesday press release said. Generally speaking, the solution covers more than 60,000 sports events every month, and offers in-play betting options and over 2,000 proprietary betting markets across more than 60 different sports.
Commenting on the announcement, Luckia Managing Director Marcelo Ruiz said that they have selected SBTech due to its reputation as a leading sports betting supplier. With the gambling operator now being powered by SBTech, Luckia will further focus its attention on its expansion in its domestic market as well as internationally, Mr. Ruiz added.
The gambling operator has attributed its growth in Spain to its strategy to provide customers with omni-channel offering. In addition, the company has been investing heavily over the past several years in creating wider brand awareness. As part of its marketing initiatives, Luckia signed recently sponsorship agreements with two La Liga football clubs, namely Celta Vigo and Deportivo La Coruna.
Of their partnership with the Spanish gambling operator, SBTech CEO Richard Carter said that it has further cemented its company’s reputation of a technology supplier of choice for companies focusing their operations in regulated jurisdictions.
The Luckia brand is owned and operated by the larger Luckia Gaming Group. With experience of more than three decades, the company has been providing both land-based and online gambling options to customers from Spain, other European countries, and Latin America.
Its land-based operations include 4 casinos and 76 other gambling establishments across Spain, as well as brick-and-mortar venues in Croatia, Chile, Colombia, and Peru. As for its online division, it provides players with sports betting, slot titles and other casino games, live casino options, and many more.
