Online gambling operator Betsson AB announced the development of the One Betsson Group (OBG) front-end technology and the subsequent addition of over 800 casino games to Betsson.com’s newly launched mobile casino. The significant expansion of the brand’s offering has made its mobile product the largest in the world.
Being a multi-brand group, Betsson has said that it has been looking to provide all its subsidiaries with adequate tools and features that would improve their operations. The operator presented the OBG technology as one basically aimed to act as a component layer between the Techsson technology platform and and the separate brands’ front-ends.
The newly developed technology makes it possible for said brands to launch games in a quicker manner and to improve functionality and player experience across different channels and jurisdictions they operate in.
As mentioned above, Betsson.com’s mobile casino was the first brand where OBG was deployed. The mobile product now offers hundreds of games and, as explained by the gambling operator itself, has had its key functions, including filtering, personalization, and recommendation, significantly improved.
Commenting on the technology innovations Betsson has recently adopted, CEO and President Ulrik Bengtsson said that being a multi-brand business, the operator’s success is highly dependent on the deployment of “scalable technology.”
First launching Techsson resulted in reduced costs per user, the executive added, and the launch of OBG is expected to bring scalability to another level, improving customer experience significantly and more efficiently.
Dwelling further, Mr. Bengtsson pointed out that their newly launched mobile casino will position the Betsson.com brand to the industry’s forefront and that the gambling operator’s other brands will follow suit.
Headquartered in Stockholm, Betsson AB operates multiple online gambling brands in different European regulated markets. Over the years, the group has expanded its operations and international footprint through strategic acquisitions. Its development strategy has also included organic growth.
According to the latest financial report published, the company generated revenue of SEK1.1 billion for the quarter ended September 30, 2016, up 9% year-on-year. Casino was Betsson’s division to generate the most during said period. Revenue from that particular offering stood at SEK731.8 million, reflecting an 11% increase year-on-year. Revenue from sports betting totaled SEK300.2 million, up 9% year-on-year. Mobile revenue accounted for 47% of the overall proceeds posted, totaling SEK504.1 million.
