Pariplay Launches Into Belgium’s iGaming Market

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Provider of software solutions for the iGaming industry Pariplay announced that it has extended its footprint to the Belgian regulated market via a partnership with Belgium-facing online casino 777.be. The brand is known to be operated by local brick-and-mortar casino Casino de Spa.

Under a content distribution agreement, the supplier has agreed to provide its online slot games to its latest client. The titles, branded and original, and developed by Pariplay itself, will be integrated into 777.be’s operations through the provider’s FUSION iGaming content network.

What is more, under an existing partnership between Pariplay and iSoftBet, the two suppliers have been distributing each other’s content to their respective clients. As an existing iSoftBet client, the 777.be brand will now also have a full access to Pariplay’s entire product offering. Branded titles like The Three Stooges and Atari Black Widow as well as original slot games like Las Cucas Locas, Fur Ball, and The Magical Forest will be made available to customers of the Belgian online casino.

Commenting on the latest addition to their client network, Pariplay General Manager Adrian Bailey said that they are excited to go live in yet another regulated market and to be partnering 777.be for the purpose. The official further noted that their gaming content will provide the online casino with the chance to increase its share in the Belgian iGaming market. As pointed out by Mr. Bailey, the partnership will also help his company establish its name in the market as a trusted supplier.

The 777.be online casino brand is regulated by the Belgian Gaming Commission. It offers a wide range of both online slot titles and table games, including blackjack, baccarat, and roulette. It also features a live casino with English-, French-, Dutch-, and German-speaking dealers. 777.be is operated by Casino de Spa. Launched back in 1763, said casino is among Europe’s oldest operational gambling venues.

Starting 2017 with a key partnership and entrance into a new regulated jurisdiction, Pariplay announced that it is currently developing branded and original slots to be rolled out later in the quarter. The new games will be added to 777.be’s offering once they are released.

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