Online casino games supplier NYX Gaming Group added another client operator to its portfolio, after locking a content distribution deal with Spanish gambling company Luckia Games. Under their agreement, the operator will be able to utilize its new partner’s open gaming system (NYX OGS) and open platform system (NYX OPS) to boost its online gambling offering.
The deal also includes the addition of online slot titles and scratch card games developed in-house by NYX Gaming’s subsidiary NextGen Gaming. To further support its growth across Spain, Luckia will launch content by local developer MGA Games. The latter is known for the creation of traditional three- and five-reel slots and other online casino games. The integration of MGA Games has become possible through the NYX OGS product.
The deal is seen by the involved parties as a good opportunity for further growth and expansion into other regulated and to-be-regulated online gambling markets.
With more than 35-year history, Luckia is one of the leaders in the provision of gambling services in the Spanish market. It holds licenses for conducting both online and offline casino and sports betting activities, including the operation of gaming machines across bars, gaming arcades, and other brick-and-mortar facilities. The company also operates in the emerging Latin American online gambling market.
Late in 2016, Luckia signed another major content distribution agreement, that one with sports betting supplier SBTech. The deal allowed the operator to opt for its new partner’s Platform and thus diversify its betting offering by providing customers with personalized options.
As for NYX Gaming, the Canada-listed company has recently extended its footprint into several new markets. It was first given the green light to supply its products and services to three Canadian provinces – British Columbia, Québec, and Nova Scotia. The company next announced an agreement with the New Zealand Racing Board, under which it would design a new fixed-odds betting platform for the state-run sports betting operator.
NYX Gaming acted as a buyer in one of the most expensive acquisition deals to have taken place last year at a supplier level. The company purchased sports betting provider OpenBet for the total amount of £270 million, a transaction that was partially financed by gambling operators Sky Betting & Gaming and William Hill.
