Live Casino provider Evolution Gaming has become another major industry player to have entered the Mexican online gambling market. The company facilitated its entrance into the country with a Live Casino distribution agreement with Spanish gambling operator Codere.
Codere has recently launched a .mx gambling website and will now be able to diversify its iGaming offering with Evolution Gaming’s content. Aside from online operations, the Spanish operator also runs gambling halls across the country.
Codere has pointed out that the addition of Live Casino to their existing product offering will further establish it as one of the major players within the local market. Aside from its Mexican business, the company also operates in its domestic Spanish market as well as in Italy.
Although Mexico does not have a sharply defined gambling regulatory framework, the country has turned into a popular destination for international gambling operators and service providers. It has been spotted by companies as a good place to set their regional offices in at a time when more and more Latin American countries look at the regulation of online gambling.
Mexico itself is in a process of regulating its gambling market, although the process has been taking a bit too long. The country’s lower Senate house passed in late 2014 a bill that called for the regulation of gambling services, online gaming included. It then looked as if the regulatory process would be completed in no time. More than two years later, a decisive vote on the matter is yet to take place. And according to industry insiders that final vote may be postponed to 2018.
On the other hand, the massive interest in the country’s gambling market, even at the time when it is not officially regulated, could possibly speed up the regulation process.
Evolution Gaming has not been the only iGaming provider to team up with Codere’s Mexico business over the past several months. Swedish online casino supplier NetEnt has recently made its products available to local players through a partnership agreement. Similarly to Evolution Gaming, NetEnt has considered Mexico a good starting point for a further and imminent expansion across the Latin American region.
