Online gaming affiliate network Latest Casino Bonuses (LCB) has long been known for its itch for new additions to its growing family. It announced today that it has relieved slightly that itch through the acquisition of online bingo portal Two Little Fleas.
Generally speaking, Two Little Fleas provides comprehensive information about the popular game of bingo, particularly reviews of bingo websites. Players can look up different bingo brands, organizing search results by the information they find most important, including network, supporting software, accepted payment methods and currencies, etc. Two Little Fleas also features bingo- and gambling-related news as well as a lifestyle section that contains non-gambling but equally entertaining information from different fields of life.
Content with its new acquisition, the LCB network revealed that it would develop the bingo affiliate site even further. The Two Little Fleas sale does not include its original staff, but it seems that one of its first content writers will continue working with the LCB network, until the latter is ready to implement its new strategy for the website.
The Two Little Fleas acquisition deal was the second one announced by the leading affiliate network in the span of a fortnight. Late in April, the KeyToCasino affiliate website was added to the LCB mix. Similarly to its new owner, KeyToCasino offers avid casino players a rich online casino database with reviews, bonus offers, and other informative pieces that a self-respecting affiliate website features.
What is more, in March, LCB announced the massive $1.7-million deal for the acquisition of World Casino Directory. Founded in 2002, the aforementioned website has established itself as one of the leaders in the provision of comprehensive information about the global land-based casino industry. With its news section, it also features news about the latest happenings in the gambling space.
The LCB network has expanded itself extremely quickly, adding a number of high quality affiliate websites to its portfolio. In 2014, it spurred waves of excitement in the field, announcing that they had reached an agreement with Wizard of Odds’ Michael Shackleford to buy the website for $2.35 million. Wizard of Odds was launched in the late 1990s, thus being among the longest running affiliate brands.
LCB has been one of several iGaming affiliate networks to have embarked on massive expansion of their portfolios, some of the other being Catena Media, Gaming Innovation Group, and XLMedia. Thus, it can be said that consolidation in the affiliate space has been a growing and persistent trend over the past several years.
