ORYX Gaming has boosted its Swedish expansion efforts with a major partnership with Stockholm-based casino game developer OMI Gaming
Provider of solutions for the online gaming industry ORYX Gaming has penned a strategic deal to boost its expansion in the newly liberalized Swedish gambling market. In a press release from earlier today, the company announced that it will add gaming titles by Stockholm-based game development studio OMI Gaming on its aggregator platform.
ORYX Gaming is a B2B provider of a plethora of solutions for the online gaming industry. Its offering includes an omni-channel iGaming platform, a content aggregator, a sportsbook, lottery products, slot and table games, and marketing tools, among others.
Its content aggregator features gaming titles by renowned suppliers, with the likes of Greentube, NetEnt, NYX Gaming, and Play’n GO being just a few of those.
As for OMI Gaming, the studio is based in the Swedish capital and develops multi-platform casino games with original maths models that are “geared towards new concepts and an innovative, player-friendly user experience.” OMI Gaming’s titles are available across multiple markets.
Commenting on their latest content deal, ORYX Gaming CEO Matevz Mazij said that their new partner has “a proven track record of delivering engaging game play, unique multiplier features and combinations” that provide for “reliable profits and commercial success.”
OMI Gaming CEO André Orefjärd added that they see a strong partner in ORYX and that the deal with the gaming provider “is a perfect fit for [their]
growth strategy going forward.”
Swedish Expansion
Expansion across the newly reorganized Swedish gambling market has become an important part of ORYX Gaming’s growth strategy. Sweden’s new gambling law took effect on January 1, 2019. The new rules opened the local market to international operators and some of the industry’s major players quickly took advantage of the opportunity to expand into a highly lucrative region by providing their services in a regulated environment.
Commenting on ORYX’s growth strategy, the company’s CEO has said that Sweden “represents a huge growth area for the business” and that their products are perfect for the nation’s regulated iGaming market.
ORYX has grown significantly its presence across Sweden and other regulated jurisdictions over the past several months through partnerships with major online gambling operators. The supplier’s products went live with Casumo and Betsson Group last month. Both operators boast significant presence across Europe’s regulated gambling markets. In March, ORYX announced that its game portfolio has been successfully integrated on the Swedish website of Mr Green.
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