Atlantic City’s Borgata Hotel Casino & Spa is betting big on sports gambling with a new physical sportsbook and bar and an adjacent bar and lounge, it became known on Wednesday when the property released details about the newest additions to its offering
The highest grossing casino on the legendary Boardwalk has geared up preparations for the upcoming launch of Moneyline Bar & Book, its new sports betting facility. The sportsbook is slated to open doors on June 29 and is hoped to cement the Borgata as a leading sports and entertainment destination in Atlantic City.
The casino resort’s owner, MGM Resorts International, has invested more than $12 million into the new additions to the Borgata’s portfolio of facilities. Moneyline Bar & Book was designed by Nelson Worldwide “with the sports enthusiast in mind.” The facility spreads over 8,000 square feet of space.
Once operational, the new sportsbook will welcome guests with a 40-foot wide by 11.5-foot tall LED video wall. Additional 86-inch and 98-inch displays will be installed across the facility. It will also feature a 35-foot-long bar with 19 built-in slot machines.
Sports bettors will be able to place their bets at six betting windows or at interactive self-service betting kiosks.
More Than A Sportsbook
In a Wednesday press release announcing its sportsbook, the Borgata said that patrons can expect more than a sports betting facility and that Moneyline will further serve as a destination bar that will also feature a dining program by top chef Tom Biglan, the casino resort’s Executive Chef.
The bar will offer the signature Moneyline Burger as well as “mouth-watering items like Braised-Sirloin Chili, Giant Bavarian Pretzel with Stone Ground Mustard, [and] Fried Fish Tacos
Commenting on the upcoming opening of the new sportsbook and bar facility, Borgata President and Chief Operating Officer Marcus Glover said that since the casino resort opened doors 15 years ago, they “have maintained a steadfast dedication to property growth and development, and we believe our new concepts confirm our position.”
Aside from Moneyline, the Borgata will also debut soon the Level One Cocktail Bar & Lounge. It was presented by property officials as the new addition to Borgata Nightlife’s roster and as “an intimate venue for high-end gaming, curated entertainment, and innovative cocktails. While connected to Moneyline through an escalated corridor, Level One will offer a completely different vibe with a “pop of Peacock greens, copper and cork-inspired wallcoverings” and with “glass link chandeliers over four blackjack tables.”
The new bar and lounge will feature customizable seating with sofas, lounge chairs, and ottomans for private groups. A menu by master mixologist Craig Schoettler will also be among Level One’s treats for patrons.
Mr. Glover added that their guests “deserved something that would advance the market by bringing together sports, culinary, entertainment, gaming, and nightlife into a destination experience they can enjoy seven nights a week.”
Sports Betting at the Borgata
The Borgata was the first Atlantic City casino to go live with betting under New Jersey’s freshly crafted sports gambling law. The state legalized the practice shortly after the US Supreme Court annulled the long-standing PASPA ban. The Borgata launched in-person sports betting on June 14.
As mentioned above, the property was the first one on the Boardwalk to tap into then newly regulated wagering market. The casino’s parent company, MGM, announced a landmark deal with major gambling operator GVC Holdings in July for the creation of a joint venture that would help the involved parties to establish themselves as a major player in the US sports betting market.
The partnership quickly resulted in the launch of the PlayMGM NJ Sports mobile sports betting app in August. In January, the Borgata kicked off construction of Moneyline Bar & Book, saying back than that it planned to invest $11 million into the facility and to launch it this summer. The property apparently upped its investment into the sportsbook.
Last week, the Borgata went live with its own BorgataSports online sports betting platform. The launch of the operation on May 14 coincided with the first anniversary of legal sports betting in the United States.
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