Online casino content supplier Red Rake Gaming has secured another major partnership that will enable it to expand its footprint across lucrative markets. The company announced today that it would supply its titles to online gambling operator Fonbet in Ukraine.
The move comes as part of Red Rake Gaming’s strategy to expand geographically and as the provider has seen a huge demand for its content in the CIS region, where Fonbet has cemented itself as a leading online gaming and sports betting operator.
Red Rake Gaming said that its top performing titles, including its new releases The Travels of Marco, Knights, and Tiger & Dragon, will go live with Fonbet to complement the operator’s existing offering in Ukraine.
Red Rake Gaming attributed its latest expansion milestone to it “constantly pushing the boundaries when it comes to game development” and producing an exciting blend of exclusive online slots that mirror market trends and take into account “demographics, mathematics, player personality as well as operator analysis.”
Commenting on their latest content supply deal, Nick Barr, Managing Director of Red Rake Gaming’s Malta operations, said that they are delighted to have scored a partnership with Fonbet and that they are looking forward to a “lasting and fruitful collaboration.”
Mr. Barr added that Red Rake Gaming has seen a high demand for their content in CIS countries and partnering one of the region’s most popular operators “is very reassuring we are delivering what players want.”
A Fonbet spokesperson added that they are excited to roll out Red Rake Gaming slots and that they are confident the games will prove popular with their customers.
Ongoing Expansion
Red Rake Gaming extending its Ukrainian footprint comes in line with the game developer and supplier’s strategy to expand geographically across lucrative markets. Early this year, Red Rake Gaming secured a license by the Malta Gaming Authority that would enable the company to enter multiple jurisdictions with its content.
Red Rake Gaming has also recently boasted entry into the Portuguese gambling market through a partnership with local operator Bet.pt. The provider will be able to further cement itself in Portugal through a recent deal with French gambling group Betclic.
A content supply deal with Greek company Stoiximan will help Red Rake Gaming expand in Greece, Portugal, and Romania, while another recent one with Novibet will see the provider extend its footprint across the Greek and UK gambling markets.
Red Rake Gaming’s latest deal with Fonbet has secured the content supplier with an important partner in the CIS region. Founded in 1994, Fonbet has been part of the region’s gambling evolution for the past 25 years.
In Russia, Fonbet’s locally licensed fonbet.ru operation topped the country’s sports betting traffic ranking in 2018 with more than 91 million visitors throughout the year. It is also interesting to note, that the operator was Russia’s top-spending TV advertiser during the 2018 World Cup.
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