Online casino content supplier Pragmatic Play today debuted its new promotional tool Pragmatic Play Enhance, which includes a suite of marketing and gamification features that aim to boost user experience.
Pragmatic Play clarified that its newly launched tool acts as an add-on to the provider’s existing casino content portfolio, which means that operators opting for Pragmatic Play Enhance will not need to invest any development efforts into deploying it.
Now live and available to online gambling operators, Enhance focuses on five key areas, with those being increasing a game’s performance, including the optimization of player engagement and retention, boosting revenue, adding value, and maximizing success for both operators and their customers.
News about the launch of Enhance arrive as Pragmatic Play has been busy to expand its footprint in a number of markets through strategic deals with operators and fellow software providers.
In May, the casino games supplier announced that its brand-new Live Casino offering would go live with Austrian online gambling group Interwetten. Pragmatic Play also announced a similar deal for its recently launched Live Casino product with 1xBet.
Earlier this month, the supplier said that its Live Casino and Bingo offering would become available to customers of iGaming software company SOFTSWISS. Pragmatic Play’s Bingo product has, too, been launched only recently.
Key Functionalities
Enhance’s key functionalities include in-game tournaments, free round bonus variations, an advanced random prize drop tool, and a free card enhancer, among others.
Pragmatic Play’s product offering includes online slots, live casino, and bingo. The supplier’s library of in-house content features more than 100 mobile-friendly titles, with those being available in a number of currencies, 26 languages, and across multiple regulated markets. All of Pragmatic Play’s games are available via a single API.
The company releases around three new slots every month and says its growth plans include increasing the number of monthly releases in future.
Commenting on today’s announcement, Pragmatic Play’s Chief Business Development Officer, Yossi Barzely, said that they are delighted to release their gamification promotional tool and that “marketing tools play a vital role in the slot experience of today’s market.” Mr. Barzely added that with the release of Enhance, they believe they are firmly placed to “play a key role as leaders in this area of innovation.”
Pragmatic Play, just as the rest of the iGaming industry, is gearing up preparations for this week’s iGB Live! conference and exhibition show in Amsterdam. The company will be showcasing its multi-product offering, including its new Live Casino and Bingo products, at stand M10 at RAI Amsterdam.
Pragmatic Play also promised to provide interested parties with more information about its Enhance tool. The supplier’s Chief Commercial Officer, Melissa Summerfield, has said in a recent press release that they have “every confidence that [Enhance] will be a big talking point at this year’s show.”
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