Provider of online casino content, including slots and table games, Habanero today announced that it has inked a supply deal that would further cement its position in the lucrative Italian digital gambling market.
Under the terms of the recently signed agreement, Habanero’s full library of certified Italian portfolio will go live with locally licensed operator Betflag.it. This means that Betflag’s customers will soon gain access to titles such as Ways Of Fortune, Jump!, and 5 Lucky Lions, among others.
The content supply deal represents another milestone in Habanero’s strategy to expand its footprint across European markets. Over the past 18 months, the company has secured multiple similar partnerships that solidified its presence across multiple regulated jurisdictions, including Italy.
Purchased by group of European investors back in 2012, Habanero supplies casino content that is hosted on its own platform and is available across a wide variety of devices. Its host of designers, developers, and mathematicians are tasked with creating products that appeal to players from both Western and Asian markets.
Habanero stepped on the gas with last month’s release of its latest online slot – Wild Trucks. The game features a Guaranteed Expanding Wild trigger and Free Game trigger, among others, to provide adrenaline-fueled racing experience to slots aficionados.
Italian Expansion
Commenting on their Betflag deal, Habanero European Head of Business Development Arcangelo Lonoce said that the operator is among the fastest growing ones in the Italian iGaming space and they cannot wait to roll out its titles on Betflag’s website.
Mr. Lonoce added that the brand hosts games by some of the industry’s biggest providers and that they are excited to see Habanero’s titles “sit along them.”
Dario Rusconi, Heat of Casino at the Italy-facing operator, said that they consider it important to ensure that their players are provided with “fresh and quality content and we have certainly ticked both boxes with this deal.”
Mr. Rusconi praised Habanero for knowing “exactly what it takes to tailor their content for specific markets” and further pointed out that the games offered by the supplier include something for everybody to enjoy.
Habanero first entered Italy’s online gambling market in February 2018, when it announced that it has signed a content supply deal with SKS365’s flagship iGaming brand planetwin365. The provider penned a similar deal with Stanleybet, agreeing to supply its games to the operator’s Italian business. Another agreement that further strengthened the company’s Italian foothold involved a deal with local gambling company Microgame.
Aside from Italy, Habanero has expanded into other major European markets over the course of the past year and a half. Late last year, the company revealed a deal with iGaming platform provider NEKTAN that enabled Habanero to enter the lucrative UK digital gambling space for the very first time.
The online slots and table games supplier has also initiated expansion in Spain and across the LatAm market through a deal with Spanish gambling giant Codere.
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