Online casino content supplier Pragmatic Play has furthered its partnership with GVC Holdings by making its full portfolio of slots available to Ladbrokes Coral.
The agreement between the involved parties has provided Ladbrokes Coral and its customers with access to popular slots such as John Hunter and the Aztec Treasure, Wolf Gold, and Da Vinci’s Treasure, among others.
Ladbrokes Coral is not the only operation owned by GVC to have gone live with Pragmatic Play content over the years. Customers of popular iGaming brands bwin, PartyCasino, and PartyPoker are already familiar with the wide variety of content provided by the popular supplier.
The latest roll-out of titles will further strengthen the existing partnership between Pragmatic Play and GVC Holdings.
Ladbrokes Coral became part of the Isle of Man-headquartered gambling group last year in a £3-billion-plus deal. The transaction not only increased GVC’s presence across the digital gambling space, but also provided it with access to UK’s retail betting market, in which Ladbrokes Coral holds a leading position as the operator of the largest chain of betting shops in the nation. Ladbrokes Coral itself was formed from the merger of British bookmakers Ladbrokes and Gala Coral in 2016.
Another Step in the Right Direction
Of their content supply deal with Ladbrokes Coral, Pragmatic Play’s Chief Business Development Officer Yossi Barzely said that they were very pleased to team up with one of the world’s most “recognizable brands” and that the deal was another major step in the right direction for the content supplier as it has worked hard to establish a portfolio of engaging products.
Ladbrokes Coral Commercial Manager Adam Goodall added that his company is always looking for opportunities to add top quality content and that Pragmatic Play’s suite of titles will be a “valuable addition” to their existing offering. Mr. Goodall added that they look forward to “capitalising on the opportunities this new partnership holds.”
Pragmatic Play’s library currently contains more than 100 in-house HTML5 casino games that are available in all currencies and 26 languages, and are certified in all major regulated markets. The company also recently presented live casino and bingo products to tap into these lucrative verticals. Pragmatic Play’s entire portfolio of slots, live casino and bingo games is available via a single API.
The content supplier has had a busy year as it has signed multiple content supply agreements with a number of major operators. In recent months, Pragmatic Play has been particularly focused on securing partners for the distribution of its new live casino offering. Under a series of recent deals, the company’s new product would or has already gone live with a number of gambling operators, including 1xBet and Interwetten and would be made available to partners of content provider SOFTSWISS, among others.
Last month, Pragmatic Play announced that it would enter Colombia’s regulated gambling market through a deal with locally licensed operator Wplay.co.
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