Swedish gambling provider NetEnt today released its latest product that aims to boost its live casino offering and grow its NetEnt Live network of operators.
The new Network Branded Casino includes three product tiers that offer increasing levels of customization. An entry-level customization features generic backgrounds, while a fully tailored presentation features bespoke offerings to individual partners.
NetEnt promises that each of the three levels delivers immersive experience, which enables gambling operators opting for the company’s new product to develop a live casino that can amass strong player loyalty through interaction with NetEnt’s “professional and personable live dealers.”
The new Network Branded Casino features two different rooms – one focused on blackjack and the other offering several blackjack and roulette variants. The first room contains two standard blackjack tables and a VIP table. The other room features Perfect Blackjack, NetEnt’s latest live casino release, Roulette, and Common Draw Blackjack. Players will be able to move between tables and rooms without having to return to the lobby.
Commenting on their new live casino-focused product, Andres Rengifo, Director of NetEnt Live, said that “the Network Branded Casino from NetEnt Live has a range of quality solutions that suit all types of operators and their objectives.” Mr. Rengifo added that their new product is “fully attuned” to operator’s needs, “allowing them to benefit from a state of the art live casino product and prioritize what is most important to their brand through new levels of flexibility.”
New Blackjack Game
News about NetEnt’s new Network Branded Casino came shortly after the company unveiled its latest live casino game, Perfect Blackjack. Based on the perfect blackjack strategy, the Swedish content studio’s newest release trims the house edge to 0.5% to deliver players a 99.5% return.
Additionally, the game features optional autoplay functionality that enables players to pre-select whether to auto-split or double down according to the perfect blackjack strategy.
NetEnt developed the game in partnership with Grosvenor Casinos, the casino brand of gambling operator The Rank Group. NetEnt offered a preview of its new title during this year’s ICE gaming conference and exhibition in London. The game was initially rolled out across Grosvenor Casinos’ online operations, but is now live across the NetEnt Live network.
NetEnt debuted its live casino platform in 2013. Since its launch, NetEnt Live has amassed a diverse portfolio of some of the most popular casino table games, with those being reimagined and designed in a manner that meets the demands of the contemporary online casino player. The games are broadcast around the clock from NetEnt’s live studio in Malta.
Aside from adding content to its games portfolio, NetEnt has also been busy expanding in the US. The company recently entered Pennsylvania’s gambling market to extend its North American footprint. Aside from the Keystone State, the Swedish supplier’s products are also available in New Jersey and Canada.
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