Representatives of the popular online casino company 32Red announced that they are about to launch an advertising campaign with the aim of giving their brand a new “outlook” and attract new customers.
Actually, the brand “refreshment” and the advertisement in particular, come at a critical moment when the UK gambling operators are trying to adjust to the new requirements and regulations, imposed a few months ago.
It is a well-known fact that the Point of Consumption Tax, defined by the affected sides as “unlawful”, made UK-based providers of gaming products and services reconsider their availability on the UK market or find an alternative for remaining competitive.
The TV campaign will be launched in the next few weeks. It will put emphasis on the excellent customer service every client of 32Red receives.
The tagline of the advertisement is supposed to be “Where you’re the big deal”. The ad will also point to the best Microgaming-powered product, provided by the operator.
During the campaign, the new logo of 32Red will be introduced to the audience. In addition, the website 32red.com will also have a new design.
Meanwhile, the 32Red officials have started a thorough review of the existing marketing strategy with the aim of finding the faults, correcting them and providing customers with utmost betting experience.
Matt Booth, a communications director of 32Red, commented on the upcoming changes and said officials’ goal was not that complicated. All they wanted was to make 32Red a widely recognized brand, famous for ensuring the highest quality for its customers.
He also added that the top priority of 32Red officials was to catch players’ attention, make them try all features available and convince them to continue using 32Red services in future.
In conclusion, Booth said that in order to fulfil all goals, 32Red has to pay attention to the lifecycle marketing. According to him, any problem related to the communication with players should be immediately solved.
32Red can take pride in being a well-recognized platform in the United Kingdom but the upcoming campaign is intended to boost the brand’s popularity.
32Red executives did not miss to pinpoint the fact that the implementation of the Point of Consumption Tax resulted in “fewer brands legally accessing the UK marketplace”, which, therefore, increased their chances of becoming more competitive.
However, 32Red is not attempting to consolidate its positions solely on the UK gambling market. It launched an advertising campaign in Italy where it has been providing products and services for more than two years.
