RubyPlay has extended its reach in South Africa through a new agreement with Hollywoodbets, introducing a selection of its slot titles to players across the country. The collaboration places games such as Elephant Stampede SE, Diamond Explosion 7s, and Mayan Cache onto the operator’s platform, adding further depth to its existing iGaming offering.
The rollout increases the amount of casino content available through Hollywoodbets, which continues to grow its portfolio in one of Africa’s largest regulated gambling markets. Players using the platform now have access to additional titles developed through RubyPlay’s content framework, which focuses on regulated environments and varied player preferences.
Content Integration Expands Market Coverage
RubyPlay entered the South African market in 2023 and has continued to scale distribution by partnering with established operators in the region. The latest agreement supports that approach by placing its games within a platform that operates across both retail and online channels.
Hollywoodbets provides sports betting alongside a broad range of casino products, including slots and live dealer games from multiple international suppliers. The addition of RubyPlay titles builds on that structure, contributing further variety to its existing catalog.
The supplier’s games are designed through what it describes as a layered content ecosystem, aimed at delivering experiences suited to different types of players while meeting regulatory requirements. With this integration, those titles become available to a wider audience across the country.
Established Operator Strengthens Its Portfolio
Hollywoodbets traces its origins back to a racing publication business launched in 1986. The company later moved into bookmaking, opening its first branch in 2000. Since then, it has developed into a widely recognised betting operator within South Africa, operating both physical locations and digital platforms.
The agreement with RubyPlay forms part of the operator’s ongoing efforts to expand its iGaming selection. As competition continues to increase in the market, operators are placing greater emphasis on diversifying content libraries to maintain player engagement.
By incorporating new slot titles, Hollywoodbets strengthens its position while continuing to broaden its offering across different verticals.
Partnership Focuses on Local Player Demand
The collaboration reflects a shared focus on aligning content with local player preferences. RubyPlay has already built a presence in the region by delivering titles tailored to South African audiences, and the partnership allows for further distribution of that content.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Hollywoodbets is a partner that truly understands the South African market, so this collaboration feels like a natural fit. Since launching in the region, we’ve seen strong demand for games that reflect local tastes and playing habits, and this partnership allows us to extend that even further.
“The leading operator shares our commitment to delivering high-quality, responsible gaming experiences, and we look forward to experiencing what this partnership has in store.”
Wayde Dorkin, Head of Product at Hollywoodbets, added: “RubyPlay has become a standout content provider in South Africa, delivering games that resonate strongly with our local players. Their focus on innovative features and tailored gameplay aligns well with our goal of offering world-class entertainment.
“We’re delighted to welcome RubyPlay’s top titles to our platform and look forward to building on this partnership to bring even more value to our players.”
The agreement also aligns with broader industry trends, where content suppliers continue to expand through partnerships with established regional operators. For RubyPlay, the move supports its ongoing strategy of increasing visibility across regulated markets while strengthening relationships with key platforms.
Source:
RubyPlay LinkedIn, linkedin.com, March 2026
