RubyPlay continues to grow its international presence, recently launching in West Virginia and solidifying strategic partnerships in South Africa and Mexico. The company is demonstrating its commitment to expanding into regulated markets, aiming to strengthen its commercial footprint while offering tailored gaming experiences to local operators and players.
RubyPlay Launches in West Virginia
RubyPlay’s official debut in West Virginia marks an important milestone for the studio as it broadens its footprint in the United States. According to Dima Reiderman, the company’s Chief Commercial Officer, this launch is a part of RubyPlay’s broader strategy to extend its reach across regulated U.S. states. Reiderman emphasized that every new state offers an opportunity to deepen relationships with leading operators and expand the company’s market share.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets. Each new state represents an opportunity to strengthen our commercial footprint while building relationships with leading operators,” Reiderman explained. He also noted that RubyPlay’s studio-driven model allows the company to provide content that aligns with operator strategies and caters to diverse player preferences, which helps create more relevant and engaging gaming experiences.
Expanding in South Africa with Hollywoodbets
In another significant development, RubyPlay has partnered with Hollywoodbets in South Africa to launch a selection of its popular slot games on the operator’s platform. This partnership builds on RubyPlay’s entry into the South African market in 2023 and supports the company’s efforts to increase its presence in one of Africa’s largest regulated iGaming markets.
The partnership brings several RubyPlay slot titles to Hollywoodbets players, includingElephant Stampede SE, Diamond Explosion® 7s, and Mayan Cache. This addition enhances Hollywoodbets’ existing offerings in the country’s thriving casino and betting sectors. RubyPlay’s decision to partner with Hollywoodbets also signals the company’s desire to provide content tailored for diverse player bases in regulated markets.
Strengthening Presence in Mexico with Codere Online
RubyPlay’s growth in Latin America has also received a boost through a new partnership with Codere Online, one of the leading digital sports betting and casino operators in Mexico. This collaboration sees Codere Online integrate a range of RubyPlay’s popular titles, including J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE, enhancing its platform with a wider variety of iGaming content.
As part of the deal, Codere Online will also access titles from Koala Games, a rapidly growing studio within RubyPlay’s ecosystem, adding games such as Voltage Blitz® Rapid and Voltage Blitz® Vortex. The partnership not only strengthens RubyPlay’s position in Mexico but also allows the company to tap into the broader LATAM market through Codere’s established reach in the region.
The collaboration with Codere Online is particularly significant as it broadens RubyPlay’s influence across Mexico, the second-largest market in Latin America, and helps further solidify its standing in the region.
RubyPlay’s ability to adapt its content to the specific needs of regulated markets and its versatile content development model is integral to the company’s continued global expansion. With the partnerships in West Virginia, South Africa, and Mexico, RubyPlay is poised to strengthen its reputation as a leading supplier of innovative casino games, further cementing its position in diverse global markets.
Source:
RubyPlay Is Now Live in West Virginia, rubyplay.com, March 31, 2026
