RubyPlay has expanded its U.S. footprint by entering West Virginia, with Internet Vikings supplying the licensed in-state hosting infrastructure for the launch. The move extends an existing partnership between the two companies that began when RubyPlay debuted in New Jersey in 2025.
The latest rollout gives RubyPlay access to another regulated online gaming market as suppliers continue pursuing state-by-state growth across the United States. West Virginia remains one of the active jurisdictions for online casino operations, making it a strategic addition for providers seeking broader distribution.
Internet Vikings will support the expansion through a hosting setup built to maintain stable operations and protect data handling within the state. Reliable infrastructure remains a key requirement for suppliers entering regulated markets, where technical standards and operational continuity carry significant weight.
“We’re pleased to continue supporting RubyPlay as they grow in the U.S. market,” said Rickard Vikström, CEO and Founder of Internet Vikings. “Their decision to expand with us into West Virginia reflects our ability to consistently deliver reliable hosting solutions.”
Partnership Moves Into Another State
RubyPlay first partnered with Internet Vikings during its U.S. market launch in New Jersey. The West Virginia entry now marks the next stage of that relationship.
Expanding through existing technical partners can help suppliers speed up market entry, especially when infrastructure already meets the standards required in regulated states. For gaming content providers, each additional jurisdiction can involve separate compliance processes, hosting requirements, and technical approvals.
The new market access also gives operators in West Virginia a wider pool of content through RubyPlay’s multi-studio model. The company structures its business around several internal studios that develop games for different audiences and territories.
Its portfolio includes Ruby Studio, Koala Games, Mad Hat Games, Firerose, and xSlots. Each studio focuses on its own catalogue while sharing common technology and distribution systems.
Focus on Flexible Content Supply
RubyPlay also operates a dedicated unit for bespoke, branded, and white-label games. That structure allows operators to request customized products aligned with their own brand identity and commercial goals.
The company positions itself as a long-term content partner built around flexibility and operator control. That approach has become increasingly relevant in competitive regulated markets where casino brands seek distinct content libraries and localized products.
For Internet Vikings, the latest deployment adds to its role as a specialist infrastructure provider serving iGaming and sportsbook clients across multiple regions. Founded in 2008, the company offers services including VMware cloud hosting, bare metal servers, co-location, and disaster recovery solutions.
The business states that it provides licensed in-state hosting in 24 U.S. states while also operating in Europe and Canada. It also lists ISO 27001 certification and Cloudflare DDoS protection among its security credentials.
Continued U.S. Expansion Plans
RubyPlay’s arrival in West Virginia signals continued momentum in the U.S. market following its initial New Jersey launch. With more suppliers seeking regulated market access, dependable hosting partners remain central to expansion plans.
The West Virginia move strengthens RubyPlay’s American presence while giving Internet Vikings another active client deployment in a growing multi-state landscape.
Source:
Internet Vikings Supports Rubyplay’s Continued U.S. Expansion Into West Virginia, internetvikings.com, April 15, 2026
