Relax Gaming’s US-facing brand, RLX Gaming, has entered a new phase of its North American strategy with the launch of its aggregation platform in the United States. The company has selected ReelPlay as the first studio partner on the platform, introducing a portfolio of slot titles to regulated American markets.
The rollout begins in New Jersey and Pennsylvania, two of the most established online casino jurisdictions in the country. RLX Gaming plans to extend distribution into additional states over the coming months as it continues to build its presence across the regulated US market.
First ReelPlay Titles Go Live in Key US Markets
The newly launched aggregation service will initially distribute a selection of ReelPlay titles https://casinoslots.net/slots/reelplay through RLX Gaming’s platform. The first title scheduled for release is Lucky Lady Leprechaun, which will serve as the opening game in a broader content rollout.
The agreement brings together RLX Gaming’s aggregation technology and ReelPlay’s catalogue of slot products. ReelPlay has established a strong position among North American players through a range of feature-driven games and proprietary mechanics.
Among the studio’s best-known innovations is the Infinity Reels feature, a mechanic that allows reels to expand while multipliers increase. ReelPlay is also recognised for its 10K WAYS game series, which has attracted significant attention in multiple regulated markets.
The companies stated that they will work together on a longer-term plan aimed at introducing additional content across more states as regulatory opportunities expand.
Partnership Supports Broader North American Growth Plans
The launch represents a notable milestone for RLX Gaming as it seeks to strengthen its position in the United States. By bringing third-party content onto its aggregation platform, the company is laying the foundation for broader commercial activity in one of the world’s most competitive online gaming markets.
Management described the agreement as part of a wider effort to grow internationally while establishing a stronger foothold in North America. The introduction of ReelPlay content is intended to demonstrate the platform’s capabilities and support future partnerships with additional game developers.
Commenting on the launch, Relax Gaming Chief Executive Officer Martin Stålros said: “This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States. ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players.
“As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states.”
The company views the agreement as an important step in developing its aggregation business in regulated US jurisdictions, where competition among content providers and platform operators continues to increase.
Long-Term Expansion Roadmap Takes Shape
For ReelPlay, the deal extends an existing relationship with Relax Gaming into the regulated North American market. The studio believes its games already enjoy strong recognition among US players and sees the partnership as an opportunity to increase distribution through RLX Gaming’s network.
ReelPlay Chief Executive Officer David Johnson highlighted the significance of the expansion, stating: “ReelPlay are thrilled to be the first of Relax’s partner studios to expand our long-term partnership into the regulated North American market.
“ReelPlay’s content enjoys a significant fanbase in the territory already; we look forward to working closely with Relax and our mutual operator partners to introduce more exciting content in the future.”
With New Jersey and Pennsylvania serving as the initial launch points, both companies have indicated that further state expansion remains a priority. The introduction of the aggregation platform and the addition of ReelPlay content signal the start of a broader strategy aimed at growing market coverage and strengthening content distribution throughout the United States.
Source:
RLX Gaming debuts US aggregation platform through ReelPlay partnership, relax-gaming.com, 10 June 2026
