Clarion Events – the company which hosts the Excellence in iGaming, has reported a considerable increase in the number of businesses that signed up for this year’s event. Compared to last year, the participation rate increased 20%.
Increase in Local and International Participation
Furthermore, the individual businesses that showed interest in joining the event are twice as much as last year. Clarion Events said that this estimate is to be updated as registration is up for one more month.
The event is to be located at the Arena Berlin – an event hall which can welcome up to 7,500 people and is used for various conferences, concerts, exhibitions and presentations. The event will start on the October 21 and will last until October 23. The director of organization at Clarion announced that ‘over 250 operators from 54 operating groups are signed up to date.’
There will be guests not only from across Europe, but from other continents as well. Renown operators such as bet365, which operates in over 200 countries and serves close to 15 million customers, will join the event. 888 Holdings – operator of the famous gambling websites 888poker, 888games and 888sport, Betfair – the world’s largest Internet betting exchange, Paddy Power and Ladbrokes will also be among the attendees. The percentage of international operators joining in is expected to be 20% higher this year.
Experts’ Presentations
There are currently 600 registrations, almost two times more than last year. That shows the increased interest of businesses to harness the expertise and know-how of respectable experts in the industry of gaming.
The presentations planned for the event will cover topics from niche markets to major gambling markets, business expansion, innovation in software and services, as well as marketing and advertising.
One of the highlights of the event will be the panel with Mr. Clive Humby, who will share some insight into building and maintaining brand loyalty. Another interesting talk will be a cross-industry talk on how the alcohol and beverages industry changed the way its target groups see it and how that knowledge can be transferred into the gambling industry.
A talk which many await is the one of video game legend Mr. Daglow, who will join forces with other ‘giant’ names in the industry, such as Atari and Electronic Arts and will talk together on the future of iGames.
Debuting Companies and Technologies
Apart from the above-mentioned honored-guest talks, there will be many debuting companies and innovators that will present their new ideas and products. The company Dynamic Messaging will give more detailed information on how its new iGaming technology – Interactive Voice Response, improves ROI, no matter what the initial investment of a business is. Betgames will present its innovative approach towards betting – a live-stream platform with personalized presenters, which brings online lottery and table games one step further to becoming more realistic.
