666BET to Offer iSoftBet Casino Content

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It has just been announced that Alderney-licensed distributor of various casino games iSoftBet has inked a deal with 666BET to provide its Metro Play platform with slots and other casino-related content.

Under the new agreement, iSoftBet will be expected to provide the Isle of the Man-licensed gambling operator with original content as well as its wide selection of both mobile and table games. Some new games will also be added to 666BET’s casino platform. The so-called Neon Reels and Ambiance slots will be among those.

iSoftBet explained that the various bonus rounds its games feature is what caught 666BET’s attention.

Luci Apostolou, who is currently taking the position of a sales and business development manager of the iSoftBet group, shared with media that she has been keen on working with 666BET and Metro Play since the beginning of their discussions. She also pointed out that their numerous games will most definitely complement the casino operator’s product offering in the best possible way.

Ms Apostolou emphasized that iSoftBet’s team is great to work with. And it seems that some more major announcements are to be made in the months to come.

666BET and Metro Play’s head of product, Andrew Lee, also commented on the deal. He pointed out that he was really impressed by iSoftBet’s wide selection of games and more particularly the branded ones as well as the mobile titles. He added that he, too, was looking forward to working with the supplier.

Mr. Lee stated that his company has always aspired to provide its customers with the best possible gaming experience as well as with numerous gaming options. According to him, 666BET will have “one of the strongest games portfolio in the market” with the addition of iSoftBet titles.

Back in December 2014, 666BET announced that it had decided to end its partnership with Novigroup Ltd. and to operate its content by means of the EveryMatrix system.

As its name suggests, 666BET also offers sports betting solutions to its customers. Only two weeks ago, the operator signed a deal to incorporate the so-called Bettor Option and SuperLive betting products, supplied by Las Vegas-headquartered company Metric Gaming, into its sportsbook.

In fact, the gaming operator is also expected to launch a new sportsbook, powered by BetConstruct, under its Metroplay brand. Thus, the latter will be able to monthly offer more than 20,000 live games.

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