Marina Bay Sands – the Singaporean resort that consolidated its positions on the Asian gambling market and proved itself to be a major gambling hub, has recently launched an advertising campaign called “Never Settle”.
Representatives of Marina Bay Sands revealed details about the above-mentioned campaign and announced that the football star David Beckham has been arranged to take part in it.
People familiar with the matter assured that the latest advertisement project of Marina Bay Sands costs a considerable sum of money.
The campaign consists of several commercials and TV advertisements and puts emphasis on the exquisite gambling, entertainment and dining facilities Marina Bay Sands is commonly associated with. In other words, the plot of the commercials allows players and guests of Marina Bay Sands to see the luxurious resort through the eyes of the football legend.
The advertisements will reach the audience by being published in the local newspapers and broadcast on TV in Indonesia, Singapore, Malaysia and China.
The commercial lasts approximately two minutes and during that time a story in which David Beckham is starring unfolds. The commercial focuses on the upper class restaurant, the priceless Chairman Suite, Sands SkyPark, the Banyan Tree Spa and the party atmosphere that has been established.
The football star commented on his arrangement for the “Never Settle” campaign and said that this was not the first time when he has been working in collaboration with the Singaporean gambling giant. He had previously worked with Marina Bay Sands on different charitable projects and workshops. Beckham shared that what makes him choose working with the company over and over again was the fact that they always strive to exceed customers’ expectations and be the best in the industry. In conclusion, he said that he is delighted to be part of the advertising campaign.
Although capturing the excitement Marina Bay Sands brings was not particularly easy, the crew managed to create the advertisement without making the guests feel uncomfortable.
Admittedly, every detail of the advertisement campaign has been well-thought-out but many fans of Marina Bay Sands asked the question why the chosen slogan is “Never Settle”.
A representative of the casino resort gave detailed answer to this question and said that what they wanted to hint was the idea for an endless variety of gambling, dining and leisure opportunities. Once guests enters the premises of Marina Bay Sands, they are so absorbed by the shops, restaurants and all the other facilities that they can never settle for trying just one of them out.
