
The goal of the unusual initiative is popularizing the games that require the player to have special skills and all the efforts of the organizers are concentrated on attracting younger players. However, the traditional games, that are usually preferred by women between 50 and 60, remain their top priority as well. All the casino owners are aware of the fact that namely that’s the group that makes the highest profits.
According to the managers, in the past, it was easy to attract people to the slot machines and make them feel the excitement and the thrill of winning or being close to winning a huge sum of money.
Now, it looks like things have changed a little bit. The younger generation needs a different approach in order to get interested in playing slot games. That’s why the industry should find alternative methods for attracting younger players and providing them with games of high quality.
Edvard Toth, a key figure in the Californian Gamblit Gaming company, has recently proved the tremendous speed the gaming industry is advancing with. He used a touch-screen table and showed that due to the technology, various entertaining games are literary on customers’ fingertips.
This strategy is intended to meet the criteria of the younger generation for entertainment. If the campaign is successful, Merkur Gaming is planning to import some of the games to several US casinos.
During the Global Gaming Expo event, all the games were displayed.
Gamblit has already got a permission to provide its products and services in the United Kingdom. Even though the company has a license, issued by Nevada’s gaming regulators, it needs authorities’ approval if it gets an order from a US-based casino.
It is really difficult to come up with a game that is a combination of traditional slot game and a game of chance. Actually, that’s the requirement the new games, that make the player develop their skills and abilities, should meet.
Toth reminded that there have been campaigns, aimed at popularizing the slot games but they were relatively unsuccessful.
Although the innovative slot machines are supposed to attract young players, Jean Venneman, a vice president in Bally Technologies, said that people of middle age would also be interested in playing a game that offers them a mix of tradition and compatibility with the contemporary attitudes.
Bearing the complicated requirements of the players in mind, most gaming providers offer slot machines that represent TV shows, popular movie and cartoon characters, superheroes etc.

