A few days ago, Full Tilt, the popular online gambling platform, parted ways with two prominent poker players – Gus Hansen and Victor Blom. They are no longer sponsored by the company but the authorities claim that this decision was taken after careful reconsidering of the advantages and disadvantages. At one point, the tendency for sponsoring prominent poker players turned out to be less profitable than expected and the Full Tilt managers decided not to renew the contracts.
However, they announced that they are planning to implement a new advertising strategy, intended to boost the popularity of the platform. Apparently, these intentions came true even sooner than expected.
A few days earlier, a Full Tilt representative announced that the new advertising campaign will be launched with the aim of making the Full Tilt services even more successful and widespread and make the players feel the excitement and the thrill of participating in poker, roulette or slot games.
In the announcement, sent to the media last week, the Full Tilt representatives commented that Full Tilt creates some of the most exciting stories and the new campaign attempts to make every customer a part of these gripping stories. It is also intended to be the beginning of a new era in the Full Tilt advertising affairs.
A few months ago, Full Tilt managers used to concentrate all their efforts on making poker players even more popular and hoping that they make a profitable investment. However, the new campaign is mainly focused on the excitement the game brings rather than the player who takes part in it. The main objective is said to be the unique experience every gambling strategy provides the player with.
The note also contains information about the content of the advertisements. They will be primarily focused on revealing the drama every player goes through during the game. In most cases, there is another side of the coin, which makes the advertisements interesting and fascinating.
The first advertisements have already been recorded and they are available on the Internet. What’s more, these two clips will be available in the United Kingdom pretty soon. The digital equivalent of the campaign will use all kinds of media channels for popularizing them in the online communities. Apart from being available online, the advertisements will also be printed and distributed at appropriate places.
The aim of these advertisements is showing the audience the main purpose for taking parts of gambling activities. It’s not just about losing or winning; it’s because of the excitement, the fun and last but not least the drama that befalls some of the players.
Dominic Mansour, the managing director of Full Tilt, said that all the representatives are delighted to see the result of their efforts and the release of the advertisements in the UK and later on in other countries.
