Playtech, a gaming software development company, has announced the launch of its new feature – Campaign Manager, an addition to its Information Management System platform.
This complex, innovative tool is designed to aid licensees with their marketing and financial projects. It brings efficiency in the process of creating better experience for users.
The Campaign Manager provides instant or scheduled settings, which can be added to the current settings of the system, such as improved bonuses, instant messages, customization as well as all the content generating instruments of the IMS. Licensees can now plan from start to finish their products and services, and choose how and through which channels customers will receive them.
Other features that the Campaign Manager adds to the IMS platform are automated user distribution, maintenance of data analysis of various test groups, which, in turn, provides detailed information on the possible results of a marketing campaign, channel or product distribution. This research data can be used by licensees to better design their promotion and bonus strategies for each of their products and online platforms.
The online operator Paddy Power will be the first to try out the new system. It will test it on its online casino, in order to see if the maintenance of the site and its monetization will improve. The beta-testing of the system on its products showed triple-digit earnings, and will therefore implement it in its official business portfolio.
Gavin Hamilton of Paddy Power explained that in addition to the automation that Campaign Manager provides, it also brings crucial insights to when is the best time to approach each customer and what type of information would interest them the most. He further said that bearing in mind the positive preliminary results, the company is excited to see how the system will affect their business in the future.
Another manager of an online operator, Anouck Chazelas, also shared positive thoughts on the beta-testing of the system. As a Division Manager at Titanbet, she shared that Campaign Manager removed most of the hassle of manually working on renewal of consumer cycles and conversion, which gave them enough time to focus on allocating resources and management for their target groups. Another positive outcome for Titanbet was the improved productivity, which led to more efficient idea generation in the marketing department.
The COO of Playtech noted that with the features that Campaign Manager brought to the IMS, Playtech has further strengthened its position as an industry leader in value creation for online gaming platforms.
Playtech is proud of its new software and has spent a great deal of human and financial resources to create it, and has promised to keep on improving it in order to attract loyal clients from the beginning. The IMS Product Manager stated that the results the system has given so far are beyond the company’s expectations, receiving excellent feedback from the licensees who have tried it on their platforms.
