An agreement between GTECH and the popular Swedish provider Genera Networks has been signed. According to the clauses in the contract, GTECH takes the responsibility of providing Nabor Geolottery Game to the members of the World Lottery Association.
Translated from Swedish, Nabor means neighbor and in point of fact, this is the essence of the game. Players are supposed to participate in a lottery raffle and participants’ home address serves as their lottery ticket.
As soon as the lucky player who hits the jackpot is announced, the rest of the prize pool is distributed among the players who live in a close proximity to the jackpot winner.
Stefano Monterosso, the Senior Vice President of Lottery Products Marketing of GTECH, was reached for a comment and said that company’s officials have concentrated all their efforts in creating games that boost the lottery sales. Mr. Monterosso put emphasis on the fact that their customers are always looking for expanding their gaming experience and Nabor provides them with the perfect opportunity for accomplishing that goal.
Mr. Monterosso also added that GTECH officials are still interested in providing their customers with the chance to leverage third party content provided that certain requirements are met.
The Chief Executive of Genera Networks, Maria Sandell, said that the company executives were really delighted to work in collaboration with GTECH and enable its players take part in Nabor.
She added that the stable relationship between GTECH and the customers of the World Lottery Association is expected to affect the lottery games in a positive manner. What is more, the sales are believed to be boosted and the innovative games to be quickly adopted by players.
Back in 2014, Finnish Veikkaus launched the game. It has been recently launched in Norway as well.
The feedback of the Finnish and Swedish players has been wonderful, which made Genera officials come to the conclusion that the launch of Nabor in Sweden would also attract a satisfactory number of players.
As for the enthusiasm of the players in Finland and Norway, lottery officials were reached for a comment and said that the increased demand for “social types of draw games” has led to the necessity of creating a game such as “The Neighbors” and increases their chances of improving their standard of living.
In order to boost the popularity of the game, Norsk Tipping broadcasts a TV program similar to a game show and according to the latest information, it has been well-received by players so far.
