UK-based distributor of gaming solutions NEKTAN announced the completion of a deal with online casino operator Kerching. This is the fourth partnership of this kind the gaming supplier has signed since the beginning of the year.
Under the new agreement, Kerching will have to transfer its products from the IGT platform, which supplies its games at present, to NEKTAN’s multi-channel one. The casino operator’s desktop customers were announced to have already been transferred to the new platform. As for the ones who reach its products via their mobile devices, they will be migrated by the end of the second quarter of 2015.
Once the migration is complete, Kerching will start a massive two-year advertising campaign in order to attract the attention of new customers. The operator shared that it will invest more than £5 million for the purpose.
The gambling company was founded in 2007 and was purchased by US-based manufacturer of gaming machines International Gaming Technology in 2008.
At present, the casino operator employs 30 people but it plans to significantly expand its workforce following the deal with NEKTAN.
David Gosen, Chief Executive Officer of NEKTAN, shared with media that his company was given the opportunity to work with such an established casino operator as Kerching. He also pointed out that they will do their best to help this particular brand as well as many others generate greater revenues and attract more players.
Warren Jacobs, CEO of ActiveWin Media, a Manchester-based marketing company, which is in charge of Kerching’s advertising, commented that the new partnership between the casino operator and NEKTAN will most definitely be a productive one for both companies as well as for their customers, as they will be offered real money games and gaming platform that are created to meet their expectations.
Mr. Jacobs pointed out that NEKTAN has already proven itself as a good partner. The supplier managed to start offering Kerching’s products on its platform way ahead of schedule.
As mentioned above, this is the fourth deal of this kind NEKTAN has signed since the beginning of the year. Recently, the company introduced a real-money casino product in collaboration with City A.M., a business-oriented daily newspaper. The supplier also agreed on a partnership with News UK for the launch of skill-based games under the Sun Play brand as well as with Channel 4 for the introduction of a free-to-play bingo product called Come Dine with Me.
