Popular gambling operator Mr Green & Co has just announced that it will start offering its services on the Italian online gambling market later this spring.
The announcement came after Amministrazione Autonoma dei Monopoli di Stato (AAMS), which is known to be the country’s gambling regulator, had given the nod to Mr Green Ltd., a subsidiary company of Mr Green & Co, which offers online casino products, to become the new licensee of Mybet Italia S.r.l.
As previously reported, Mr Green & Co had inked a deal with the aforementioned Italian gambling operator back in January 2015. The agreement was part of the Sweden-based company’s plan to enter the regulated online gambling market of the country, known to be one of the fastest growing in the world.
Mr Green & Co will introduce its services to Italian players through its Malta-licensed subsidiary Mr Green Ltd., a company that offers an online casino product with a wide selection of casino games. The latter company will now manage the newly acquired Mybet Italia S.r.l.
Mikael Pawlo, who is soon to be replaced by Per Norman as Chief Executive Officer of Mr Green & Co, shared that the regulator’s approval means his company will finally be able to debut its online casino on the Italian gambling market. Mr. Pawlo also said that he hopes Italian players will find their product enjoyable.
It was further announced that Mr Green is planning to offer only casino games in Italy, despite the fact that the approval of the AAMS means the company is allowed to also introduce other gaming options, such as poker, sports betting, and bingo.
The gambling provider will probably launch its online casino in Italy later this spring. Yet, it was pointed out that this new venture is not particularly likely to bring the operator any positive contribution to its financial results for fiscal year 2015.
The launch of the Mr Green casino platform in Italy is part of the company’s business strategy to further expand its operations on Europe’s regulated online gambling markets. What is more, the company intends to make itself less reliant on its native Scandinavian market.
Last month, Mr. Norman, who, as mentioned above, is to assume his post as CEO of the company later in 2015, commented that he fully supports Mr Green’s current business strategy. He also hinted at the possibility for a bolt-on acquisition in the months to come.
