One of the largest online gambling companies in the world – bet365 – was announced by Digital Element to have implemented its IP geolocation technology called NetAcuity Edge. The latter facilitates website content localization and contributes to the better user experience.
The world’s biggest online sports betting company – bet365, was founded 15 years ago. More than 2,000 are employed by the provider. Over the years, the company has counted on the implementation of some innovations, which was considered as key to the provider’s success. Up to date, bet365 is constantly working on improving its technological solutions in order to make the experience for its customers more fascinating than ever.
Currently, bet365 is known as one of the most popular online gambling companies, with about 17 million customers all over the world. The operator runs its online gambling operations in more than 200 countries and in 17 different languages.
The implementation of the IP geolocation technology is to provide the company with the opportunity to make content localization simpler. In addition, it will give bet365 the chance to fit its content and advertisements to the right language and currency when it comes to offering its services in different countries. By such a step, the betting operator is expected to improve the quality of its services and boost its revenue.
According to Martin Davies, Chief Executive Offices of bet365’s Technology, by choosing the NetAcuity Edge technology of Digital Elements, bet365 is to get “the most accurate data available”, which on the other hand, will heighten its confidence as a provider of online gambling services, that fit the preferences of the mass user.
Digital Element has been operating for almost two decades now. The company is considered as the leading provider of IP geolocation technology after consolidating its presence on the market. It has also joined forces with some of the biggest brands, websites, social media platforms, ad networks, etc., which have entrusted a great number of tasks to Digital Technology.
The IP geolocation technology of Digital Element is patented and has been both accredited and certified when it comes to delivering real-time access to certain data. Its NetAcuity technology has been a true revolution in the area of IP geolocation space.
