Popular supplier of real-money games Genesis Gaming Inc. has launched a selection of social casino content, which marked the beginning of the company’s provision of free-to-play content.
The supplier explained that its content catalog would allow social gambling operators to diversify their gaming portfolio with a comprehensive selection of as many as 20 video slots and this would be possible by means of a single integration.
Geoffrey Hansen, Managing Director of Genesis Gaming, commented that his company has been providing video slots for different casino sites for quite some time now. He also pointed out that their intention now is to make their most popular real-money games available to social casino operators by means of a basic plug and play solution.
Currently, Genesis Gaming provides both HTML5 and Flash games. Gaming options for Android and iOS devices are also available. Mr. Hansen said that they have decided to launch the new content into a packaged bundle with an option for a ‘per game’ subscription. Thus, complex “revenue sharing formulas” will be avoided and more upside will be left for potential social casino partners.
Baldy Rakhra, the company’s Director of Social Casino Business Development, explained that their main purpose is to offer both their current and future partners a package that would make it easier for them to expand their gaming portfolio. Mr. Rakhra pointed out that they understand the importance of “proven content” for the acquisition of new customers and their retention. He also commented that their real-money gaming content makes it possible for their partners to increase both revenue and profits.
Earlier this month, Genesis Gaming announced together with online gambling operator Unibet that the so-called Mystic Monkeys video slot was launched simultaneously in HTML5, Flash, and native formats. This was the first time when a product of this kind was introduced in all of the aforementioned formats at the same time. The two companies also pointed out that all of the versions of the game were available via Relax Gaming.
A few days later, Genesis Gaming and Unibet announced the launch of the Dragons Rock video slot, which, too, was available in HTML5, Flash and native formats.
Currently, Genesis Gaming offers more than 150 video slot games to both land-based and online casinos.
