Swedish supplier of online casino solutions announced that it had entered yet another key partnership. The company signed a deal with Caesars Interactive Entertainment (CIE), under which it would provide the gambling operator with its gaming content.
In other words, NetEnt is to deliver a comprehensive selection of its most popular casino titles for desktop as well as mobile devices to New Jersey residents. At first, the games will be offered on CaesarsCasino.com, known to be CIE’s New Jersey online brand.
As previously announced, NetEnt has submitted a license application so as to be able to deliver its content in New Jersey. The company is now waiting for a permission from the New Jersey Division of Gaming Enforcement to start operations in the state, until the regulator announces its decision as to whether it would award the company a permanent license.
The Managing Director of NetEnt America LLC, Björn Krantz, noted that they are really excited to enter this important partnership and to be able to deliver their multichannel online casino content in New Jersey. According to him, their games will most definitely be received well by customers. Mr. Krantz also pointed out that their strong determination to offer to players the best possible experience will complement CIE’s strategy to “build sustainable long term online casino growth.”
Marco Ceccarelli, Senior Vice President and Chief Information Officer of CIE, said that the company has always been striving to provide its New Jersey-based customers with “a diverse selection of thehighest quality gaming content” and the inclusion of NetEnt games would certainly contribute to this.
NetEnt’s agreement with CIE was not the first major one the gaming supplier signed this month. Two weeks ago, the Swedish company announced its partnership with bwin.party and New Jersey’s Borgata brands. Currently, bwin.party supports the Borgata Poker and Casino brands as well as PartyPoker in New Jersey. Under the partnership, NetEnt is to supply the gaming platform with a selection of its best known titles.
Earlier this year, the Swedish supplier signed an agreement with Spanish gaming company Codere and Danish operator Danske Spil, known to be run by the country’s government. In addition, the UK Gambling Commission awarded NetEnt with operating and software licenses. Last but not least, the company’s gaming content went live in Spain with major operators like 888, Paf, and Premiere Megaplex.
