Developer and supplier of B2B products for the gaming industry GameAccount Network announced that the planned re-branding of the company to GAN will become effective on September 9. It pointed out that this move is consistent with its success in the provision of online gaming solutions to brick-and-mortar casinos within the borders of the United States.
The company also added that its new logo will be launched during the EGR US Power Summit, which is scheduled to take place on September 9-10 at The Resort At Pelican Hill in Newport Coast, California.
The supplier said that it had chosen GAN as its new name as this is the most commonly used acronym within the industry. Both the planned re-branding and the new website www.GAN.com, which is to be introduced soon, aim at reflecting the “values and commitment” of a developer that is known for delivering simulated, casual mobile, and regulated online gaming to brick-and-mortar casinos across the United States.
GameAccount Network also pointed out that its brands SENSE3, Simulated Gaming, iBridge Framework, and GameStack would still be supported after the planned change of its name.
Commenting on the upcoming changes, Dermot Smurfit, Chief Executive Officer of the gaming developer and supplier, said that the new brand reflects their corporate identity in a better way. Mr. Smurfit further noted that the company will remain focused on providing bring-and-mortar casinos with online gambling solutions and supporting its customers in the highly and constantly growing online gambling market.
GameAccount Network is an already established brand and is expected to become more and more important over the next several years as it is to further expand its operations and market share in the US and other gambling markets around the world.
GameAccount Network Sales and Marketing Vice President Dana Takrudtong said that they are quite excited to introduce their new brand to their customers and industry peers. She also expressed confidence that the planned changes perfectly correspond to the company’s established reputation as a specialist in the provision of B2B services for the land-based casino industry.
GAN is to showcase its trademarks, logo, and new brand identity during the Global Gaming Expo, which is to take place in Las Vegas. The company is set to exhibit on September 29-30 as well as October 1.
