Gambling operator Empire Global Corp. launched earlier today its 2016 Rebranding Program. The company operates online and land-based gaming and betting services in Italy through its wholly-owned subsidiary Multigioco Srl.
The operator has refreshed its New Gioco logo in a manner that complements its overall image. In addition, it has revamped its gambling websites in order to provide customers with a wider variety of sports events, both domestic and international, and in-game betting plays.
Empire Global said in a statement from earlier today that its updated product offering is live now in Italy. The company further noted that the introduced improvements “provide a superior platform,” thus allowing it to compete with the biggest and most popular gambling operators delivering their services to Italian customers.
Commenting on the latest announcement, Empire Global CEO Michele Ciavarella pointed out that the operator’s expanded sports betting platform will provide existing customers with better experience than the one they already know and will attract more new customers from competitors. The executive also added that they expect improved betting turnover as a result of the implemented changes.
Headquartered in Toronto, Canada, Empire Global Corp. provides online and brick-and-mortar gambling services in Italy through its wholly-owned subsidiaries Rifa Srl and Multigioco Srl. The companies manage online gaming and sports betting brands as well as a chain of betting shops throughout the country.
Empire Global has recently revealed that it had obtained financing from Italy’s Veneto Banca to complete previously announced acquisitions. The company had been granted a loan of €500,000 for a 5-year term and with an annual interest rate of 5%.
The gambling operator has also announced the appointment of Graham Martin to its management team and Board of Directors, thus increasing their number to four members. Based in Hong Kong and London, Mr. Martin is a bookmaker and online gambling expert with more than 30 years of experience in the field.
It is his mission to attract both human and financial capital to Empire Global in order for the company to be able to foster consolidation synergies in the regulated gaming markets, where the executive is well-respected and versed. Mr. Martin is known to be the founder of Bonne Terre Ltd., a company which now operates as Sky Bet and is among the largest gambling operators in the UK.
