During our first visit of the LAC, we met another affiliate conference newbie like us. Deepali Kamath is an Affiliate Manager at Excel Affiliates. She has been in the industry for one year only, but she certainly has a lot to say about online gambling. Deepali currently manages two online casino brands and was glad to tell us a little more about those.
Introduce yourself, please.
I’m Deepali and I manage two Excel Affiliate brands – Conquer Casino and Fruity King. I’ve been in the industry for 1 year. This is my first time at the London Affiliate Conference and it is my first affiliate conference at all. It is really, really great to be here.
And how events like the LAC help your business?
Mainly, it’s a great platform to meet a lot of affiliates, not only casino, but also sports ones. Although we are more into casino gaming, we are interested to know what each affiliate thinks and what they want in terms of traffic, what they are looking for from a casino brand.
Now, you can tell me a little more about your brands.
As I said, I manage two brands – Conquer Casino and Fruity King. They are both great brands. They were launched two years ago. Both brands are powered by ProgressPlay. We have Microgaming and NYX games. Slots are really popular among players so we have a very good collection of slot titles. They are available both on desktop and mobile.
Conquer Casino focuses on the provision of Live Casino games and slots. And Fruity King is a very mobile-friendly website. It is one of the top mobile casinos. We have amazing games, a lot of slots games that new players will love.
And what about your affiliate programs. What makes them different from all the other out there?
We offer everything that other affiliate programs offer but in terms of service, we provide a very different experience for the affiliates. It is very important for us to get them know our brand and trust us. We tend to think what the affiliates need and what their players need. We mainly focus on how we could improve our brands.
By interacting with affiliates, we get more experience and knowledge about what they need and what we can do to convert our brands in the best possible way in order for both sides to benefit from them.
