Developer of virtual sports games and related gaming content Kiron Interactive and provider of B2B technology solutions for the gambling industry Betinvest announced today that they have signed a partnership agreement. The deal will see Kiron Interactive’s games introduced to Betinvest’s international customers.
The products will be available across all channels and on a single-wallet basis. Kiron Interactive will offer its content to Betinvest customers based in Africa, Eastern Europe, and Latin America via the combined Betman online and land-based game servers.
On the new agreement, Steven Spartinos, Co-CEO of Kiron Interactive, commented that there are very pleased with their partnership with Betinvest and are extremely excited about the opportunities the collaboration will bring to both businesses. The executive added that their new partner has a number of customers, particularly CIS ones, and that those will most certainly benefit from the cost-effective but premium virtual sports product they will be presented with.
Betinvest COO Sergei Efimenko said in a statement that Kiron Interactive’s gaming content is an excellent addition to their platform and will provide their existing customers with the chance to offer players diverse gambling options in a constantly expanding and extremely important vertical.
Mr. Efimenko added that the smooth integration of the games into the Betman servers will ensure that the games will be plugged in seamlessly so as to drive “additional spend and improve retention rates.”
Kiron Interactive’s agreement with Betinvest is only the latest of a series of such deals the company has signed with gaming operators and providers of solutions for the gambling industry over the past several months.
Most recently, the South Africa-based company penned an agreement with supplier A Bet A for the provision of the latter’s Betty VC solution in the UK and Ireland. In February, it became clear that Casino Malta, known to be Malta’s biggest land-based casino, would become the nation’s first gambling venue to offer virtual games through a partnership between Kiron Interactive and Gaming Operations Limited.
Comtrade Gaming and Mediatech Solutions have also partnered with the South African developer of virtual sports games. Late last year, Kiron Interactive was also signed as а Quickfire development partner.
