London-headquartered gaming company Sporting Index, known mainly for the provision of sports spread betting options, announced the launch of its fixed-odds casino as well as live casino offering, after the completion of a successful development and beta testing period.
Founded in 1992, the company has never before offered any non-spread-based games. However, it has decided to launch live casino and fixed-odds casino products, following a considerable customer demand.
The live casino product offering is powered by NetEnt and Evolution Gaming, known to be among the leaders in the provision of such type of gambling options. The live casino games are now available to desktop customers. They are also to be launched across mobile and tablet in the months to come.
The fixed-odds casino content is provided by internationally recognized suppliers of solutions for the online gambling industry IGT, Microgaming, and NetEnt. Sporting Index announced that it will expand its catalog of product offering in the upcoming months.
As mentioned above, both the live casino and the fixed-odds casino content is now available to Sporting Index desktop customers. They can access it via the special tabs that have already been integrated on the gambling company’s website.
Commenting on the latest addition to Sporting Index’s product offering, Paul Turner, Marketing Director at the UK-based gambling operator, said that they are really happy with the opportunity to bring the best live dealer and fixed-odds casino products to their gambling customers, thus complementing their existing sports spread betting offering.
Mr. Turner also pointed out that the introduction of casino games is a thrilling step forward in his company’s further development. The official said that it is of the utmost importance to them to provide their gambling customers with the best possible products and that they are proud with the opportunity to extend their existing range.
In 2015, Sporting Index launched a mobile website and had its desktop website revamped, thus making its offering available across multiple channels. The company has promised that it would introduce more innovations in 2016.
Earlier in March, the gambling operator, which currently holds a 70% share in the UK sports spread betting market, announced the appointment of Simon Trim as its CEO. Mr. Trim has been working at the company since 1998. He replaced Warren Murphy who revealed that he would step down from his post in February.
