Developer, manufacturer, and distributor of solutions for the gambling industry International Game Technology PLC announced today that it has signed an agreement with Las Vegas-based casino company Station Casinos LLC to enhance the IGT Advantage casino management system the operator is currently using with additional solutions and systems.
The new additions would allow the gambling operator to deploy “on device” bonusing, marketing, and guest communication on more than 19,000 slot machines installed on Station Casinos’ properties across Nevada. The system enhancements would include IGT’s Universal Game Adaptor and would make it possible for the gambling operator to provide gambling customers with real-time customized promotions and related incentives through the developer’s IGT Service Window.
Commenting on the latest important agreement signed by the company, IGT Senior Vice President of Sales, North America Gaming & Interactive Nick Khin said that Station Casinos deploying IGT UGA represents a significant milestone in the developer’s strategy to provide the international gaming industry with advanced casino management systems.
Mr. Khin further noted that they are pleased to have been selected by Station Casinos to deliver their system solutions, thus enhancing the overall guest experience offered by the gambling operator and its venues.
Marc J. Falcone, Executive Vice President and Chief Financial Officer at Station Casinos, pointed out that under their original gaming systems agreement with IGT, the gambling operator was able to take advantage of and customize one of the developer’s most popular bonusing programs – Jumbo Jackpot, which quickly became the most preferred one by gambling customers.
Mr. Falcone added that they are extremely happy with the chance to be once again “at the forefront” in the provision of exciting bonusing with IGT as the latter’s IGT Advantage solutions and applications would make it possible for the casino operator to create customized incentives for games, ones that can only be found at its properties.
Station Casinos was established back in 1976. Currently, the company operates a total of nineteen casino properties across Nevada. It is known to have long been among the leaders in the local gambling market, aiming to attract the attention of players from Las Vegas and Nevada, as a whole.
